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About Jordan McCollum

Jordan McCollum is a staff writer for the popular marketing blog Marketing Pilgrim. She has worked in search engine optimization with clients including 3M, Little Giant Ladders and ADP. After graduating from Brigham Young University, Jordan joined the SEO copywriting team at the Internet marketing firm 10x Marketing. After 10x closed its doors in December 2006, Jordan became a freelance writer and Internet marketing consultant specializing in SEO. She also has extensive experience with web analytics, conversion rate enhancement and e-mail marketing.
Bebo’s Own Open App Program

Oh, OpenSocial. How utopian. How idealistic. How run-by-Google.

How not actually what Bebo decided to go with for their Open Application Platform, announced today (CNET coverage), despite having joined the initiative last month. Instead, their platform is set to be Facebook-compatible, making it easy for developers to port their Facebook apps to Bebo. Which, you know, they’re all just dying to do.

YouTube Ad Partner Program Extension

Back in May of this year, YouTube began allowing its “most popular and prolific original content creators” to become partners and receive profits from ads displayed alongside their videos, and other revenue sharing models.

In Flight Internet Becoming More Popular

Two months ago, we reported that Alaska Air would be the first U.S. airline carrier to test satellite Internet access on their flights. Now, several other airlines have followed suit—but it looks like they might beat Alaska Airlines to the punch.

Facebook CEO on Beacon

For the first time in over a year, there’s a serious enough issue with Facebook that CEO Mark Zuckerberg was compelled to write on the company blog (normally handled by lesser underlings developers and directors).

H3tec “Gaining Traction” on Google Deal
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Utah-based H3tec has spent years developing its new technology, which can detect any element or compound up to two miles away. But it looks like this new technology is going to pay off in other dividends as well. After running a full-page ad in USAToday in October, they’re currently “gaining traction” on a deal with Google.

Newspapers Propose New Indexing Standards

This should come as no surprise from the people who’d sue you to stop you from linking to them: at a publishers’ consortium today, after complaining about the limited nature of robots.txt, the newspaper industry has proposed new standards to prevent search engines (and other sites) from indexing their sites willy-nilly.

Facebook to Face Federal Trade Commission?

facebook logoWill Facebook have to face the Federal Trade Commission over their three-week-old Project Beacon and Social Ads platforms? If the Electronic Privacy Information Center and the Center for Digital Democracy have their way, you bet.

MySpace Working on News Feed Feature

MySpace is working on a News Feed feature of its own, reminiscent of Facebook’s own feature, Reuters reports.

We Can’t Judge Relevance

Yesterday, I argued that Microsoft’s search engine update, which included highly touted relevance improvements, did not and will not ultimately improve their fortunes.

To state things a bit more strongly: I think that relevance cannot be a selling point for a search engine, and not just because Live’s update was just catching them up to the level of many other popular search engines. In fact, I think that it’s hard for any of us to truly evaluate “relevance” in results.

Relevance…Is it Relevant?

As we mentioned Friday, Live Search is very proud of itself for finally making its results relevant. Unfortunately, I think their relevance push was obviously too little, too late.

MSFT Wants 30% of Search, 40% of Web Ads

Well, if you can’t be #1, then you should probably do like Microsoft and aim for being “one of the top two” (aka #2). Reuters reports that Microsoft is looking to knock one of their competitors (you know, Yahoo and Google) out pretty soon.

Online Video Ads: Less Annoying

At OMMA Video, Dynamic Logic’s Research Director, Kara Manatt, released the results of a study on consumers’ responses to various online advertising, MediaPost reports.

Fastest Growing Social Network

Quick, what’s the fastest-growing social network over the last year?

MySpace? Nope. Facebook? Nope. Bebo? Now, let’s be serious. According to Nielsen Online (and Fortune), it’s . . . LinkedIn.

Will Yahoo Mail & iGoogle Become Social Networks?

Yahoo has long realized that their strength laid in their already-strong web properties: their portal and their email service.

NBC Direct Launches Free TV Show Downloads

It’s been a big fortnight for NBC—first Hulu launched, now NBC Direct launches. Announced in September, NBC Direct is a service designed to allow viewers to download NBC shows for free.

People Search is Getting Social

Wink.com says they’re the largest people search engine in the world. But to me, they look like a people meta-search engine, pulling their information from the web at large as well as from MySpace, LinkedIn and other people search engines. Now they’re expanding their site to include profiles.

For once, the connection between a product (the people search website) and a social network actually made perfect sense to me: you can “claim” your profile in search results, then add to it or modify it.

Government Still Questioning GoogleClick

The FTC has not yet confirmed Google’s acquisition of DoubleClick. Last week’s town meeting on the subject of behavioral targeting hasn’t changed that.

The Facebook Announcement

Erick Schonfeld of TechCrunch is liveblogging Facebook’s announcement as we speak I type this. The first fifteen minutes were filled with soundbites from Zuckerberg about the social graph, how cool and popular Facebook is, the history of advertising and how revolutionary this announcement is. Just moments ago, Zuckerberg began on the actual announcement:

T-Minus 1: Facebook’s Announcement Tomorrow

With all the big announcements

FireEagle Geotagging Platform from Yahoo

A new social network isn’t Yahoo’s only announcement today.

Links for November 2nd

I know you’ve missed it, so here it is—Linky! Goodness! Linky! Goodness!

Online Retail Growing but Not Winning

Online retail sales are growing by all accounts—but, paradoxically, this is somehow translated as a negative for the industry, indicating that it’s “immature.”

Facebook Rumors: SocialAds, Liars & Snooping

Just one week until the engraved-invitation-event (oh, if only I were one of the cool kids!) and Facebook rumors are flying at only about the same rate as usual. Not so good for Facebook: many of the stories aren’t so positive. Is the media darling falling on hard times?

YellowPages.com Local Mobile Apps

Now you can let your fingers do the walking in a whole new way. Long the master of local, YellowPages.com has unveiled another effort to dominate local search—this time on your phones.