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About Jordan McCollum

Jordan McCollum is a staff writer for the popular marketing blog Marketing Pilgrim. She has worked in search engine optimization with clients including 3M, Little Giant Ladders and ADP. After graduating from Brigham Young University, Jordan joined the SEO copywriting team at the Internet marketing firm 10x Marketing. After 10x closed its doors in December 2006, Jordan became a freelance writer and Internet marketing consultant specializing in SEO. She also has extensive experience with web analytics, conversion rate enhancement and e-mail marketing.
Generation Google: True and False

Kids these days. All crazy with the texting and the AIM and the Facebook and the Google. I just don’t understand them.

InSTEDD Uses Social Media to Warn of Emergencies

Admit it: when you saw “InSTEDD,” you thought, “Great, another ‘kr8tiv’ spelling for a Web 2.0 flop-to-be.” How’s this for a mission statement:

We want everyone to benefit from the tools and technologies we know can save lives.

Like what? Ultrasounds? EKGs?

No, Facebook. Duh.

Remember Hakia and Its Social Network?

Hakia, a semantic search engine, launched a social network of sorts back in October. The purpose of the network was to allow users to connect with others who typed in the same query.

While I’ve always wondered why you’d want to do that unless a search engine’s results were lacking, I figured it was about time to see how that idea was going after almost three months.

Pluses:

Strike TV Deadline Approaches

It’s been two months. We’re all sure our favorite shows are on their last reserves of scripts.

And now the Writers Guild of America finally means it. They’re bringing in the big guns. Er, pens.

Today is the deadline for “Strike TV” proposals. And what is Strike TV? It will be an online video channel featuring professional WGA scripts.

MySpace’s Principles for Social Networking

As promised, MySpace makes a big announcement today about “Internet safety.” And no, it has nothing to do with not tripping over your power cord.

Naturally, MySpace’s Internet safety announcement is about increasing privacy and safety for its minor members. ReadWriteWeb reports that the updated features will include:

Google & Wikipedia Banned in School Again

So another college professor has banned Wikipedia (and Google). Oh, woe is me. The world is ending. Oh, the stifling of creative thought at institutions of higher learning these days. Censorship! Censorship!

Whatever.

Google Announces Trends for Google Checkout

As we come up to the last days of fee-free merchant services from Google Checkout, the Official Google Checkout Blog announced yesterday that they now have Google Checkout Trends. Patterned after Google Trends, GCT shows relative revenues from Google Checkout merchants.

Google Maps Getting More and More Popular

According to Hitwise, Google Maps is growing in popularity rapidly. While they have a long way to go to overtake the leader in the maps sector, Google Maps is the only major map site to see an increase in traffic over the last year.

Traffic to map websites, via Hitwise

FCC Looking into Comcast

Back in November, we mentioned how Free Press and other groups wanted ISP/cable company Comcast brought before the FCC for the way the company imitated users on BitTorrent to terminate downloads. And now, the FCC will be looking into it—at least according to Chairman Kevin Martin, speaking at CES.

Mahalo Making Social Improvements

Mahalo, everyone’s favorite human-powered search engine and Jason Calacanis venture, has announced a few more “socially” improvements to its site. One of the major updates leverages other social media sites; the other is frankly patterned after another.

Some of the Most Innovative Products of the Year

PC World has a list of the 25 most innovative products of 2007. While most of them are actual gadgets—the iPhone, the Kindle, and various other pieces of hardware—many of them are web apps. Among the most interesting picks:

1. Google Gears—heralded as a step toward the browser as a desktop

9. Facebook API—duh.

17. Zoho Notebook—compiles all kinds of information and enables you to share it

Chinese Can Only Access Video from State-controlled Companies

You knew it had to happen sooner or later: China is cracking down on Internet video. Under the new regulations, Chinese web surfers will only be able to access video from state-controlled companies. It looks like these regulations will effectively kill user-generated and other video sharing sites.

However, as the AP reports, there is some uncertainty there:

Study Looks at Internet Use in America

The newest PEW/Internet and American Life study indicates just how important the Internet is becoming in . . . well, American Life. Of the nearly 2800 Americans surveyed, 58% turn to the Internet first for answers.

SIS – Mobile Search Discussion

You’ve conquered the world of online search advertising, but what next? As more and more people rely on their mobile phone for content and information, mobile search advertising is a natural path for growth and YOUR attention. As the leader of mobile search and advertising, Medio will share with you the basics of search advertising on the device that is personal and immediate. We’ll share tips and tricks on how to optimize a campaign for mobile and targeting opportunities that is unique to mobile.

SIS – Widget Talk

Ever hear of widgets? It’s the buzzword of the year for the Web, but few still appreciate how to best use them. How can you use widgets to increase the inbound links to your site? Are there widget directories you can optimize for? What social media strategies are most effective?

Moderator: Bill Flitter, VP, Marketing, Founder, Pheedo

SIS – SEMs Pursuing Display

Is there such thing as a pure search engine marketing agency anymore? Increasingly, search marketers are following the engines’ lead by planning banners, rich media, video, gadget and widget ads, blog and RSS ads, behavioral targeting, and sometimes even traditional media buys such as radio, print, and television. What expertise do search marketers bring to the table when expanding their offerings? Are there pitfalls of stretching themselves too thin? How can the various channels be measured together?

SIS – Managing a Global SEM Campaign

Managing a global search marketing campaign offers fresh opportunities and challenges for marketers pursuing customers in a worldwide market. How can marketers maintain effective and cohesive brand strategies while efficiently reaching targeted customers at different international local levels?

Moderator: Matt Kain, SVP, Business Development, 24/7 Real Media

SIS – Search Insiders Speak

Every day, MediaPost’s Search Insider columnists illuminate the search landscape. Now it’s time for them to get off their pedestals and face your toughest questions first-hand. They’ll mouth off on all the most pressing search issues and the hot topics discussed at the Search Insider Summit so far.

NYT Featuring “Citizen Journalism” Videos

The New York Times has announced that they will begin featuring “citizen journalism” videos focusing on the upcoming presidential election. (That’s right, start your countdown clocks now, only 50 weeks left. Joy.)

Read/WriteWeb reports:

Latest Facebook Lawsuits, Features

There’s another rash of Facebook headlines today, and for once it looks like they’re all different. Keep reading—I’m saving the best for last!

Lawsuits of late
Facebook is always in and out of court. Sometimes they’re the plaintiff, such as in a case they’ve filed in federal court against some hackers, naming Brian Fabian, Josh Raskin, Ming Wu and Slickcash.com.

Ask’s Top Search Queries for the Year

We’ve seen Yahoo’s most popular queries this year; we’ve seen Google’s.

SIM – Microsoft adCenter Add-in

The goods: Microsoft adCenter has a new product rolling out next month. A plugin (”Add-in”) for Excel will give marketers access to automatic tools to generate keywords, expand keyword lists, get actual traffic and demographic data—as in real numbers. If you haven’t seen a demo yet, let me tell you: this looks very cool. Here are my notes from Microsoft’s presentation and demo at the Search Insider Summit today.

Search Insider Summit – Dominate the Universal SERPs

Do we need to change our entire campaigns to capitalize on universal search? Find out what you can do to better dominate the universal SERPs and grab searchers’ attention.

Google andDoubleClick vs. FTC, Round 15,627,734,234.7

As if the title weren’t enough to tip you off, take a peak at some of the headlines that have gotten my attention today (don’t worry, this isn’t Linky Goodness or Pilgrim’s Picks, I’m still going to hold your hand and tell you what to think):