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About Jordan McCollum

Jordan McCollum is a staff writer for the popular marketing blog Marketing Pilgrim. She has worked in search engine optimization with clients including 3M, Little Giant Ladders and ADP. After graduating from Brigham Young University, Jordan joined the SEO copywriting team at the Internet marketing firm 10x Marketing. After 10x closed its doors in December 2006, Jordan became a freelance writer and Internet marketing consultant specializing in SEO. She also has extensive experience with web analytics, conversion rate enhancement and e-mail marketing.
YouTube To Stream Full-Length Feature Films

The most popular video site on the web, YouTube has long been in negotiations with movie studios to stream full-length feature films. And while there are still a lot of details to be hammered out, sources say that the deal could be complete in thirty to ninety days, according to CNET reports today.

MTV To Profit From Pirated MySpace Videos

If you thought YouTube’s click-to-buy feature was neat for music labels, allowing them to add links to purchase music on pirated videos featuring that music, you’ll love this: MTV has partnered with MySpace to identify videos posted to MySpace that are copyrighted by MTV, using audio and visual fingerprint technology. And here’s the good part: instead of getting medieval on pirated videos’ hineys, MTV gets to add ads.

Financial Woes For Facebook?

TechCrunch today has no treats—and no joy, no, not even Almond Joy—for Facebook in reporting about its projected financial woes. For a company once valued at $15 billion, things are looking grim as the cash supplies may dwindle long before Facebook is ready or willing to go to IPO.

Video Search To Use Internal Content

Today the WSJ profiles a number of video search engines that actually seem to be getting smarter. Instead of relying on external meta data to determine the content of a clip, these engines are looking to data internal to the clip itself—including dialogue and people (or characters) appearing in the clip. And yep, one day YouTube might not be the #1 video search engine (although they may still be the #1 video hosting site).

Open IDs Get Support From Google

I’ll admit it. I’ve put off purposefully joining Open ID for no real reason. But now, whether we want to or not, you and I (well, I’m guessing you are, anyway) are being jumped in to the world of Open ID. Because not only are Yahoo Mail and Windows Live Mail (aka Hotmail) joining the Open ID ranks, allowing their logins to become Open ID logins, but so is Gmail.

How Effective Is Social Network Advertising?

Social network advertising is not only not annoying but surprisingly effective in some segments, according to the results of a new survey by Razorfish. In FEED: the Razorfish Consumer Experience Report 2008, Razorfish surveyed “connected consumers”—1006 people with broadband access who spent at least $200 online in the past year, used a community site such as MySpace and consumed or made some type of digital media including videos and music.

AdWords Expands the Box

Google’s been using plusboxes in its organic results for quite some time now, but only in the last few months have we begun seeing those in paid results as well. Back in March, we first started spotting video ads in similar Google AdWords plusboxes, and now Google’s added expanded product results with images:

Google Analytics Upgrade

If you saw the post from the Google Analytics Blog this morning announcing the updated user interface and thought that was all they had up their sleeves—you’re wrong. The UI is just the updated wrapping to go with major upgrades coming to Google Analytics in the coming weeks. (Update: the official announcement.)

Facebook Supporting Legislation Fighting Sexual Predators

Facebook, Facebook. A year ago, it seemed we could hardly go a day without some newsworthy tidbit from the sweetheart of the social networking scene. These days, positive headlines—or any at all, since “ink is ink”—are much fewer and further between. But today, Facebook has two reasons to make the news: they’ve endorsed the new KIDS Act from the US federal government and they’re finally disbursing the fbFund for startups.

Gphone Already Sold Out!

It’s been just over a week since T-Mobile premiered the G1, the first cell phone with Google’s Android OS. Although the phone won’t be available for three more weeks, T-Mobile has already sold all of its preorder units.

That’s right, folks. The Gphone is sold out.

Facebook Redesign, Not Bad

 Last night, my husband was logging in to Facebook when he noticed something was different.

MySpace Music Goes Live

myspace music logoIncredible, I know, but for the third time in two days, MySpace does something newsworthy. Today, they topped them all, and they just might have revolutionized music online—little, if any, exaggeration.

The Blogosphere Is Expanding

Two weeks ago, I gave a class on blogging.

What Are Blogs Good For?

If someone asked you today what your blog does for your site and your business, what would you say? MarketingSherpa asked almost 4000 people the same question (free access for a limited time). The number one response? The blog “improves our web presence through search/feeds.”

US Senate’s Response To Online Privacy Laws For Advertising

The US Senate is holding a series of hearings on online advertising, behavioral targeting and privacy to determine whether they should consider legislation protecting consumers online in these areas.

The Senate has turned to Google, Microsoft, the FTC, Facebook, privacy watchdogs and others for their opinions in the matter. Some, like Google, welcomed a “comprehensive privacy law that would establish a uniform framework for privacy and procedures to punish bad actors.”

Facebook’s Value Is Decreasing

If you’ve forgotten, just nine months ago, Microsoft purchased a 1.6% stake in Facebook for $240 million. Doing the math from that, the total value of Facebook last October was $15B.

Google Testing a Social iGoogle

If you haven’t tried iGoogle, Google’s personalized homepage, you’re not alone. But Google’s looking to spiff up their customizable homepages and testing has already begun, as Google Operating System reports—and it looks like they’re trying to make our foretelling of iGoogle as social network come true.

Teens Only Spend 11.5 Hours Online Per Week

Who knew? A study by OTX finds that on average teens (aged 13-17) spend 11.5 hours online a week (yep, not a day . . . no comment on how many hours I spend online a day. . . .). Nearly a quarter of teens spend over 15 hours online per week, while 45% spent eight hours or less online.

Yahoo and Google – How Bad is it?

It’s time for another edition of Good Idea/Bad Idea!

Good idea: Making more money.

Bad idea: Making more by admitting that you suck and your competition is so good at this that you’ll let them make the money for you.

Actually, other than the “admitting you suck and your competition is so good,” that doesn’t sound like an entirely bad idea, does it? I mean, using the competition to increase your profits could potentially be a good thing.

Content Creators Showing Ads On YouTube

At the annual shareholder meeting a month ago, Google promised new YouTube ad formats that would be neither pre-roll or post-roll.

The Battle For “SEO Trademark” Wages On

Just when you thought it was over: May 19 was the deadline for the man who would be SEO trademark holder to respond to notices of opposition to his trademark application (which were filed by SEOmoz, Arteworks, Beanstalk Search Engine Positioning, SEO.com, Jonathan Hochman, and Rhea Drysdale). Sarah Bird, Esq., of SEOmoz filed for default judgment in the case on Tuesday.

Facebook’s New Profile Design

Come on, you know you have those Facebook friends whose profile pages look like their MySpace exploded: their profile takes forever to load, their page is six “page downs” long (well, longer, but you’ve never actually made it to the bottom) and they never met an app they didn’t like. Well, Facebook is trying to do something about that.

YouTube Receives Demographic Stats
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Hot on the heels of yesterday’s “buzz targeting” advertising announcement from YouTube, the video hosting service has another feature announcement. Back in March, YouTube began offering free stats to video owners about the popularity of their videos.

YouTube’s New Ad Program

Monday we mentioned that Google was pondering new ways to monetize YouTube videos.