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About Jordan McCollum

Jordan McCollum is a staff writer for the popular marketing blog Marketing Pilgrim. She has worked in search engine optimization with clients including 3M, Little Giant Ladders and ADP. After graduating from Brigham Young University, Jordan joined the SEO copywriting team at the Internet marketing firm 10x Marketing. After 10x closed its doors in December 2006, Jordan became a freelance writer and Internet marketing consultant specializing in SEO. She also has extensive experience with web analytics, conversion rate enhancement and e-mail marketing.
Feedburner Finally Becomes Part Of Google

It’s been slowly coming for a very long time. Google announced that they’d acquired FeedBurner back in May 2007. Only eleven months later (*eye roll*), in April 2008, the two finally began their integration. And now it’s complete.

What’s Going on with Facebook’s Valuation?

facebook-logo Conflicting reports, none confirmed, are circulating today about Facebook’s latest attempts at raising funding.

StumbleUpon Becomes Its Own Company Again

First there were the acquisition rumors, then the acquisition. Then there were the sale rumors.

Google Isn’t Dominating the News Market

In case you’ve missed the kerfluffle recently, the AP is rather dissatisfied with their relationship with the Internet, and Google in particular. Google is everyone’s favorite villain these days.

Facebook Reaches 200 Million Users

Today, according to the Facebook blog, Facebook’s 200 millionth active user joined the most popular social network in the world.

Google Defends Its Use Of AP Content

Let’s pretend for a moment that you’re the newspaper industry. Your ranks are dwindling as even old stalwarts are dropping like flies.

Twitter Would Say ‘No’ To $1 Billion

It looks like the biggest April Fool’s Joke was on all of us. Despite persistent rumors that Google was in talks to acquire Twitter (the coolest thing since the last coolest thing since sliced bread), no deal is forthcoming.

YouTube Has More Expenses Than Revenue

First, the good news. YouTube is the most popular video site on the Internet. They’ill make $240 million in revenue. They just signed a deal with Disney to help bring in that money.

YouTube and Disney Cut Deal For Clips/Ads

Google seems to be going back and forth over the video advertising business lately.

Facebook Now Allows You To Show Profile To Everyone

I know why you joined Facebook: to share everything with everyone. Well, good news—this week, Facebook adds a new level of privacy access: everyone.

Hulu Follows Proverbial Suit, Creates Social Network

hulu logoNielsen Online’s VideoCensus indicates that in February, 17-month-old Hulu grew to become the second most popular video site (after the behemoth YouTube)—so, Hulu, what are you going to do now?

Google Reader Now Offers Comments For Entries

Google is not not not building a social network. Really. They’re not. They’re just adding features to every product ever made to enable you to communicate and otherwise share information among your peer group and store all your information in a centralized place. That’s soooo not a social network, so I don’t need anybody telling me about how Google Reader’s new comment feature shows that they’re a social network.

Social Networking Is Now More Popular Than Email

I’m sure I don’t have to tell you that social networking is popular. According to Nielsen Online, it’s become a whole lot more popular. From December 2007 to December 2008, social networks or blogs account for nearly 10% of all Internet time, and the “Member Communities” category of sites surpassed the email category in Internet popularity, measured by time on site.

Measuring Success Of Social Media For Business

geometry_2At Econsultancy today, Editor-in-chief Chris Lake is putting social media measurement into perspective:

The key with social media measurement, I think, is to stand back and take a widescreen approach to measurement.

More On Facebook’s TOS

After what can only be termed a kerfuffle last week over changes to its Terms of Service, Facebook has decided to take some pretty drastic steps to address the issue of content ownership on the social networking site: they’re soliciting input from their users.

B2B Buyers Engaged With Their Peers Through Social Media

A new report from Forrester Research, outlined by Groundswell, takes a look at how B2B buyers interact with social media—and by and large, they’re more engaged than their average peers.

The report breaks down the use of social media by Social Technographic role by type of social media involvement (types explained in this PPT):

Friday the 13th Sees Facebook Hit 175M Active Users

Some of us measure our popularity in the number of Facebook friends we have. Facebook measures its popularity in the number of “active users” it has—and that number hit 175,000,000 on Friday the 13th, according to a Tweet from Dave Morin of Facebook.

Is It Time For Facebook To Sell Out?
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Methinks the Telegraph was hoping to spark controversy when they published this article yesterday:

Facebook is planning to exploit the vast amount of personal information it holds on its 150m members by creating one of the world’s largest market research databases.

Microsoft Ready to Throw Big Bucks at Yahoo Search?

Well, Microsoft, you just cut 5000 jobs and missed your Wall Street estimates. What are you going to do now? If you guessed they’re going to Disney World, you’re wrong. No, according to Steve Ballmer, they’re looking to drop some big bucks on Yahoo search.

UMG Reports YouTube Making Them Millions

Well, it looks like the most popular video site on the Internet is making somebody money—but it might not be Google. Universal Music Group reports that YouTube is making them “tens of millions of dollars.”

Rio Caraeff, executive vice president of Universal Music Group’s eLabs and head of their digital group, told CNET:

CitySearch To Increase Mobile And Social Features

citysearchLocal review site Citysearch has announced an overhaul to its mobile and web sites. Now in beta, Mobile by Citysearch adds enhanced features for mobile users, and the new website integrates more local and social aspects.

Facebook Lowers Ad Cost With 32% Growth

Last week, we took a look at Facebook’s financials and wondered if the social networking giant is headed for financial ruin, despite—or even because of—118% worldwide growth, 32% US growth (monthly unique visitors). Many commentators argued that any company would be overjoyed with even 32% growth. Unfortunately, that kind of thinking is the exact thinking that has brought Facebook to this point—and now Facebook’s ad rates have fallen 50%.

Facebook Ad Rates Drop

Last week, we took a look at Facebook’s financials and wondered if the social networking giant is headed for financial ruin, despite—or even because of—118% worldwide growth, 32% US growth (monthly unique visitors). Many commentators argued that any company would be overjoyed with even 32% growth. Unfortunately, that kind of thinking is the exact thinking that has brought Facebook to this point—and now Facebook’s ad rates have fallen 50%.

Things Are Looking Up For MySpace

Wow, something’s up here—this is the second time this week we’ve written about MySpace.