It’s always great when the mainstream media realizes (again) that something is big—like social media marketing or Facebook. The Wall Street Journal posted an article Friday on the popularity of social media marketing on Facebook. Okay, so really they were reporting about the Social Data Summit in New York Thursday.
Announced in November 2007, Facebook’s Beacon integrated advertising and profiles on the popular social network. It initially looked like a great way for Facebook to monetize—but users saw the implementation, where their activities on other sites were broadcast on FB without their consent, as highly invasive.