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About Jordan McCollum

Jordan McCollum is a staff writer for the popular marketing blog Marketing Pilgrim. She has worked in search engine optimization with clients including 3M, Little Giant Ladders and ADP. After graduating from Brigham Young University, Jordan joined the SEO copywriting team at the Internet marketing firm 10x Marketing. After 10x closed its doors in December 2006, Jordan became a freelance writer and Internet marketing consultant specializing in SEO. She also has extensive experience with web analytics, conversion rate enhancement and e-mail marketing.
Another Reason for Online Video
Now that we’ve established that you can use the exact same commercial is more effective online than on TV, we should also point out how much more effective video is than static advertising, even online.

The Call for a Blogging Code of Conduct?

Every once in a while, there comes a call for a blogging code of conduct. Usually, these rules are unwritten, but after what’s been happening to Kathy Sierra et al., some are campaigning for a more concrete code of ethics for bloggers.

ICANN Rejects .XXX Domains
Despite support from some adult sites and anti-porn activists, the ICM Registry’s proposal for a .xxx top-level domain was rejected by the Internet Corporation for Assigned Names and Numbers in a 9-5 vote. ICANN states that a .xxx TLD would be difficult to enforce worldwide as well as create “public policy concerns.”

From CNET:

Video Ads the Right Way
We’ve long been told that to appeal to an online audience, traditional advertisers must change the way that they create their video ads. But studies say . . . no. A study by Millward Brown now indicates that the online video audience receives the same 30 second video ad spot quite similarly to offline viewers—nay, better than their offline counterparts.

eMarketer reports:

Viacom on the Bandwagon
CBS announced it was going mobile earlier this week, and now its former “corporate sibling,” Viacom, is following suit. Shows to be available streaming from Sprint include Nickelodeon’s “Spongebob Squarepants” and Comedy Central’s “The Colbert Report.” I’m sure my sisters will be excited to watch MTV’s “The Hills” on their phones.

Get Email Marketing Right
If you’re doing email marketing, you really need to get it right. You need to start off on the right foot: around 80% of recipients will mark an email as spam based on subject line and sender alone, according to a survey conducted by the Email Sender and Provider Coalition. Trevor Hughes, executive director of the Email Sender and Provider Coalition, told ClickZ: