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About Jordan McCollum

Jordan McCollum is a staff writer for the popular marketing blog Marketing Pilgrim. She has worked in search engine optimization with clients including 3M, Little Giant Ladders and ADP. After graduating from Brigham Young University, Jordan joined the SEO copywriting team at the Internet marketing firm 10x Marketing. After 10x closed its doors in December 2006, Jordan became a freelance writer and Internet marketing consultant specializing in SEO. She also has extensive experience with web analytics, conversion rate enhancement and e-mail marketing.
A How To for Mobile Marketing

Although MarketingSherpa reports that nearly half of consumer marketers (49.2%) are interested in using mobile marketing, and 13.8% plan to use it this year, there’s still a lot of unknowns when it comes to executing a mobile marketing campaign.

Diggers Love Top Sevens

Russ Jones on theGoogleCache took a look at how “Top #” lists perform on Digg. We all know how popular top 10 lists are. Russ’s initial premise was that they’re not necessarily the best performing. He thought top 6s would be best, another coworker bet on top 7s.

The coworker won. Of 90 “Top 7″ stories submitted to Digg, 53 made the front page—59%.

Hitwise Announces Hitwise Dashboards

Hitwise announces today their newest product: Hitwise Dashboards, “a new interactive report that enables marketers to review customized competitive intelligence information from a single page in the Hitwise interface.” These reports feature current information on marketers’ most important metrics.

Microsoft Declaring War on Firefox, Linux

Microsoft has announced that they’ll be suing open-source software companies, developers and even users for patent infringement—on 235 patents.

Improving Your Blog’s Stickiness
Blogs are a unique challenge for site stickiness. Even your most loyal readers may only spend one or two minutes skimming your home page and “bounce.” How sticky is your blog? Nate Whitehill offers seven tips to improve your blog’s stickiness. A couple of my favorites:

IAB’s Challenge Results in Meeting
The IAB challenged comScore and Nielsen//NetRatings last month to make their Internet measurements more reflective of the total population and make their methodologies more transparent.

News Corp. – Did it Save MySpace?

Richard Rosenblatt, chairman-CEO of Demand Media and former CEO of Intermix, told AdAge that:

How You Shouldn’t Run a Campaign
The world of presidential Internet campaigns is new and largely uncharted. Unfortunately, some of the lessons will be learned the hard way—like Senator Barack Obama’s campaign learned this week.

Envisioning Web 3.0
Just when you were starting to get tired of Web 2.0, David Siegel envisions Web 3.0. We’re not there yet, but it sounds pretty darn cool:

Technorati 100 – Not So Hot?
Is it worth it to crack Technorati’s Top 100 Most Favorited Blogs? While the honor might be flattering, it may not be extremely useful to you or your blog. Amit Agarwal contends that the popular trend of “reciprocal favoriting” schemes have devalued the list:

Viral Video: Worth It?
Marketing Sherpa and the Online Publishers Association took a look at viral video. Video is a popular marketing tactic, with 29% of MarketingSherpa’s responding viral marketers experiencing “great results.” Only “cool” microsites (37% great results) and online games/quizzes/polls (33% great results) were better received.

Reality TV on MySpace News
Less than a week after the launch of MySpace News, Reuters reports on a planned political show, “Independent,” for the social news site.

1/3 Adults Consult Wikipedia, CD Version is Out
The Washington Post reports today on a Pew Internet study that states that Wikipedia receives around 70% of its traffic from search engines (citing Hitwise), and one in three adults consults Wikipedia—39% of men and 34% of women. The full study also notes that 50% of those consulting Wikipedia are college graduates. One hopes they take the information they find with the appropriate grain of salt.

Google to Use Pre-Roll Ads on YouTube?
vnunet.com reports that Google is planning on using 30 second pre-roll ads on YouTube beginning next year according to Patrick Walker, European head of video partnerships at Google. YouTube and “the broadcaster” will share revenue from the ads.

MySpace & Photobucket Make Up
Last week, as Andy mentioned, MySpace blocked Photobucket videos and remixes from displaying on its members’ pages.

Most Blogs Have Offensive Content
PC World reports on Scansafe’s Monthly Global Threat Report for March 2007, which states that up to 80% of blogs contain “offensive” content. This includes porn, offensive language, hate posting, and malware—6% hosted active malware.

PC World describes the methodology behind the report:

Partial Feeds Don’t Lure Visitors
Conventional wisdom tells us that if you publish partial feeds, people will click through to your site to read the rest of your story. The truth is that it just doesn’t work out that way. FeedBurner’s VP of Publishing Services, FeedBurner’s Rick Klau, noted last week:
comScore, Nielsen/NetRatings Respond to IAB’s Letter
Last week, the Interactive Advertising Bureau CEO Randal Rothenberg challenged comScore and Nielsen//NetRatings to increase their transparency and submit to an independent audit of their outmoded panel-based Internet measurements.

Honeymoon Over for Social Networks?
MediaPost reports on an In-Stat report that says the honeymoon is over for social networks. It’s time to root, hog, or die: “They need to start generating revenue now or bow out of the race, according to a new report from In-Stat. ‘In order for a social networking site to be successful, it must attain a critical mass, and competition is fierce to attract new members,’ said In-Stat analyst Jill Meyers.”

Measuring Visitor Attention
Last month, comScore changed from measuring page views to their new “visits” metric, designed to better measure visitor engagement. Or, as they put it, “visits” measures “the number of times a unique person accesses content within a Web entity with breaks between access of at least 30 minutes, is a way of measuring the frequency with which a person views content, thereby illustrating a key component of user engagement.”

Nielsen//NetRatings is not one to be left behind. The The Wall Street Journal (sub req) reports on NTRT’s new metric: “Nielsen/NetRatings, in June will release what it calls ‘time-spent’ data and stop issuing its rankings by page views.”

The Real Influence of Social Networks
Last month, JupiterResearch reported that 48% of Internet marketers would venture into social media marketing this year. This month they were involved in the research behind iProspect’s Social Networking User Behavior Study (press release). The result? Some pretty good stuff.

MSNBC on SEO Tools
MSNBC has another feature on Internet marketing courtesy of Entrepreneur.com (we covered one on blogging last month). This week, they have a list of “Free SEO tools you should know about.”

Groundbreaking? Not really: this article is aimed toward SMBs trying to get started on their own SEO. The list is pretty thorough, though. Among the tools listed (in order of mention):

Hearst & Fox, a YouTube Killer?
Last month Hearst announced their plans for 12 new online video channels to partner with their magazine websites. Now they are partnering with Fox Television Studios for their CosmoGirl and Popular Mechanics video channels, according to MediaPost.

News Corp. Not Competing w/ YouTube?
Wired Magazine has another interview with Google CEO Eric Schmidt today. They cover everything from Steve Ballmer’s recent attacks on Google (which Eric tactfully declines to coment on directly) to News Corp’s proposed YouTube killer to rumored deals with Apple.

A few highlights from Schmidt: