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About Jordan McCollum

Jordan McCollum is a staff writer for the popular marketing blog Marketing Pilgrim. She has worked in search engine optimization with clients including 3M, Little Giant Ladders and ADP. After graduating from Brigham Young University, Jordan joined the SEO copywriting team at the Internet marketing firm 10x Marketing. After 10x closed its doors in December 2006, Jordan became a freelance writer and Internet marketing consultant specializing in SEO. She also has extensive experience with web analytics, conversion rate enhancement and e-mail marketing.
FCC Writes Letter To Google Over Early Mobile Termination Fees

The Federal Communications Commission recently began an inquiry into exorbitant early termination fees in mobile phone carriers’ contracts. The investigation began when Verizon raised its early termination fee to $350 (from $175) for smartphones.

The Pope Urges Priests To Get On The Blogosphere
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Pope Benedict XVI has been the Holy See for almost five years, and during that time, he (and the Catholic church along with him) has become more and more involved in social media. Last year, he launched a YouTube channel, social media outreach initiative, and apps for Facebook and the iPhone.

New York Times Releases Details Of Online Payment Model

After a long debate, the New York Times has officially settled on an online pay model and and implementation timeline. The meter system will be introduced at the beginning of next year.

MySpace Integrates Facebook Connect Into Website

Rumors of MySpace integrating Facebook Connect have circulated since October. And now it looks like they’re coming true: MySpace’s Fan Video site allows users to login with either MySpace or Facebook accounts.

The Marketing Worth Of Twitter and Facebook

As marketing professionals, we usually have to justify ourselves to our bosses, our clients and everyone in between—especially in the less-tested, sometimes-hit-or-miss arena of social media.

Mark Zuckerberg Is Hesitant Going Fully ‘Public’ With His Facebook Profile

Mark Zuckerberg and I aren’t Facebook friends. That’s cool; I don’t know him. Until recently, all I could see of his profile was his picture, networks and friend list. But this morning, either the Facebook CEO had decided that’s what’s good for the goose is good for the gander, or even he didn’t know what the new privacy settings changed.

Security Options On Facebook Urging People To Go Public

I think, somewhere in the back of our heads, we all had to know that this was eventually where Facebook would go.

New Mobile Payment System Aimed At Small Businesses

Is it hip to be square again? Maybe according to Twitter co-founder Jack Dorsey. His new startup, called Square, is a mobile payments (credit card processing) system that appeals to small businesses. But is he targeting the right customers?

Anonymous Comment Costs School Employee His Job

Most of us have blogs, right? How do you react to anonymous vulgar comments? Hit SPAM, right? Yeah, me too. And so did the Director of Social Media for the St. Louis Post-Dispatch Kurt Greenbaum. The first time. But when the anonymous commenter again posted the single-word vulgarity, Greenbaum tracked his IP address—to a school.

Consumers State They’re Willing To Pay A Little For Online News

It seems like every month another news organization toys with the idea of charging for their content. But, we always rejoin, you’ll ultimately sacrifice your audience if you charge for news content. However, the Boston Consulting Group says that may not always be the case—in fact, even Americans are willing to pay for online news.

Products/Brands Atop Blogger’s Most Discussed Topics
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According to Technorati’s 2009 State of the Blogosphere report, 70% of bloggers talk about products or brands on their blogs, eMarketer reports. And obviously some of these mentions would be prompted by free sample products, etc.—a practice popular enough to draw the notice of the FTC, which now requires disclosure on such review products.

StumbleUpon Integrating More Social Aspects Into Redesign

Earlier this month, StumbleUpon started showcasing their new homepage design, when they touted their “Google + Twitter” social search. Now they’ve gone through the rest of the site to make it more consistent (less customizable), easy to understand and streamlined.

The Final Farewell of Facebook Beacon

As announced last month, Facebook is finally ending its unpopular advertising program, Beacon, through a court settlement. The class action lawsuit settlement only needed judicial approval to make it final. And last week we they got that preliminary approval.

AT&T Goes On The Offensive Against Google Voice

After getting the Google Voice App blocked on the iPhone and the FCC to scrutinize Google Voice, you’d think AT&T could sit back and rest assured. But not so.

Facebook Poke Leads To An Actual Arrest

Let this be a lesson to us all: be careful who you poke on Facebook. The click of that button can get you arrested.

Facebook Connect Adds New Features To Service

As if propelling Facebook into world domination weren’t enough, Facebook Connect is branching out.

How Much Data Do Content Owners Need?

Mm, I love the smell of data in the work day.youtube vampire logo Introduced in March 2008, YouTube Insight data and stats on video usage. In May of that year, they added demographic data.

Facebook Is Still In The Thoughts of Marketers

It’s always great when the mainstream media realizes (again) that something is big—like social media marketing or Facebook. The Wall Street Journal posted an article Friday on the popularity of social media marketing on Facebook. Okay, so really they were reporting about the Social Data Summit in New York Thursday.

Facebook Gives Up On Beacon

Announced in November 2007, Facebook’s Beacon integrated advertising and profiles on the popular social network. It initially looked like a great way for Facebook to monetize—but users saw the implementation, where their activities on other sites were broadcast on FB without their consent, as highly invasive.

Facebook Has Hit The ‘Cash Positive’ Mark

Facebook is still growing. They’re now at 300 million members—you know, roughly the population of the US. But unlike the US, Facebook has also entered the world of “free cash flow positive.”

Data Suggests the ‘Connect Program’ was the Reason Behind Facebook’s Surge

In case you missed it, Facebook is pretty popular. As of June 2008, they’d beat MySpace in terms of total unique visitors worldwide (ballooning to twice as many uniques as MySpace in January 2009)—and even in the US, one of the few Facebook-is-#2 holdouts, Facebook has caught up to MySpace.

Nielsen To Begin Measuring Online TV Audiences

Nielsen has been measuring television audiences for decades. Now online TV is starting to take over—but do we have accurate measurement of the online TV audience?

Facebook Hogging The Internet

Facebook has a lot going for it lately.

Twitter Is Ahead Of MySpace In The UK

Twitter, media sweetheart and microblogging service extraordinaire, has another coup to add to its list: they’ve now beat out MySpace in terms of most visits in the UK.