About Joni Garcia

Joni Garcia is a writer and web consultant for ICS Advantage, LLC (a member of Sikich Group, LLC), where her specialties include information architecture, usability and accessibility.
Web Site Accessibility – Its Just Good Sense

Most of us already know it’s good business to have a presence on the World Wide Web. Since millions of people from all over the world use the Web each day, having a web site is one of the best ways to increase market share and audience reach. However, even companies with a web site could be missing out on the full potential the Web offers, if the content on their site is not accessible to the widest audience possible. Unfortunately, many web site owners create barriers to their content without realizing it. When this happens, their visitors often get frustrated and go elsewhere and the company loses that potential business to a competitor.