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About John Jantsch

John Jantsch is a veteran marketing coach, award winning blogger and author of Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide published by Thomas Nelson - due out in the fall of 2006 He is the creator of the Duct Tape Marketing small business marketing system. You can find more information by visiting http://www.ducttapemarketing.com
Blending Paid Social with Organic Social Blending Paid Social with Organic Social
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Now that social media participation has become an integral aspect of the marketing mix, businesses are finding ways to increase the return on their social participation through paid amplification. The impact on SEO alone can make this an attractive place …

5 Reasons Why Effective Marketing Makes Your Business More Valuable 5 Reasons Why Effective Marketing Makes Your Business More Valuable
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Most of us suckers, I mean business owners, dream of one day handing the keys of the business over to another dreamer that decides that buying our business is the best investment they can make. Or perhaps your version of …

Are Small Private Social Networks the Next Layer?
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As business people get in the habit of participating in online social networks and engaging in social behavior as part of their everyday routine, the next waves of online innovation won’t necessarily come in the form of a Facebook killer …

Getting Creative With The New Facebook Page Image Ribbon
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Since last week’s sweeping changes to Facebook Pages people have been scrambling to unearth all the little tricks that the new format affords.

One of the bigger changes from a look a feel standpoint involves the placement of five recently updated images along the top of the Wall page. The images are now one of the most prominent features of the page and marketers are analyzing ways to take advantage of this new placement. (Personal profiles have had this look for a while now.)

 A couple factors come into play when considering a marketing use of this real estate.

Does Your Keyword Strategy Take Mobile Into Account?
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Google mobile search and Google search are two different animals and understanding more about both has become a necessary evil. Currently, the results returned when doing a search on a mobile device can vary greatly from those done on a desktop (SEORoundtable)

5 Tips for Making Your Site More Local-Friendly
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Search engines have become one of the primary ways that people find products and services right in their hometown. This growing reality significantly increases the need for small local business owners to master this thing called local search.

There are many ways to make your website pages much more localized. This is one of the underlying elements that tell the search engines that yours is indeed a local business.

Getting More From Your Google Place Page
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I write a fair amount about local search because it’s an important topic that’s only going to become more important as millions upon millions of folks move over to smart phones to do their browsing and shopping.

Steps For Creating Custom Facebook Page Content
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A few months ago Facebook officially did away with the idea of adding “boxes” of custom content to Facebook pages and instead forced users into adding “applications” as the primary way to add custom layouts, tabs and content.

While this change is old news and has been covered widely, Facebook continues to tinker with the interface and so I’ve been getting lots of questions again about the steps involved in adding custom content and thought I would do a quick tutorial.

How Skype Can Be a Useful Tool for Content Creators
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For many Skype users the tool is simply a phone replacement or a way to make international calls without a charge.

While the direct communication uses are obvious, there are so many other ways to use this tool as well. In fact, I believe that one of the hottest trends of the back half of 2011 will be the ubiquitous use of video communication on the mobile device and this type of behavior change is going to make some of Skype’s features even more useful for business.

Small Business Podcasting Demystified

Much has been written lately about the subject of podcasting. Podcasting is a very powerful small business tool but, some are kept away because it all sound so technical.

How To Create and Send HTML Newsletters
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Every now and then a subscriber will ask how I create my newsletter. Fortunately, this request is done in conjunction with a complement I humbly accept.

The 2 Step Lead Generation Machine

Cold calling doesn’t work, it’s no fun and often you end up with leads, or worse yet, clients, that don’t really value what you do.

Differentiate and Dominate

Quite often small business owners will ask me to reveal the most powerful marketing strategy I have seen. I can say without hesitation that the most powerful marketing strategy has little to do with advertising, direct mail, web sites, referrals or blogs.

Its Really An Accountability Issue

You’ve studied, you’ve learned, you’ve got a game plan and you’re well intentioned. So why is it that you still don’t seem to get around to executing the marketing plan?

Killer Online Marketing Strategy Goes Offline

One of the greatest ways to generate new marketing strategies is to look for new ways to apply proven techniques.

The Purpose Driven Business

I’d like to start this article off with a question. What’s the purpose of a business? Or, perhaps more specifically, what’s the purpose of your business? Do you ever think about that throughout the course of the day? Or, does it only haunt you at night or when you are trying to clear a jam in the copier?

Creative Customer Service Strategies

Customers are kind of funny. They will rarely tell you how you messed up, they will simply leave. Poof…gone!

Postcards Make It Rain Referrals

One of the simplest ways to expand your marketing efforts is through the consistent use of postcards. Create a list of narrowly targeted prospects and then hammer away at them with powerful marketing messages.

Worn Out Brochure Design Is Keeping Small Business Owners Down

I got another one of those calls the other day…Can you make me a brochure?” Many business owners have been sold on the notion that they need a tri-fold brochure or they are not in business. Forget it…everybody’s got one and no one uses it.

How To Write A Killer Press Release

One of the primary tools still used by PR professionals to garner media coverage is the press release. Now understand the purpose of a press release is to grab the attention of an editor, not to offer a word for word story to a publication. Most professionals as well as small business owners misunderstand this concept and are therefore frustrated when they can’t seem to make it work for them.

80% of All Advertising Is Wasted Due To This Common Mistake

You’re flipping through this publication as you wait for your latte, when suddenly you decide to stop and read an ad. What made you stop? I’ll bet it was an attention grabbing headline.

How To Create A Complete Referral Marketing System

These steps are taken from the Referral Flood Marketing Program. Referral Flood is an insider’s shortcut to referral marketing and features over 4 hours of audio training, 54 real-world referral marketing systems, and a host of referral marketing tools, letters, postcards and forms.

Marketing is a System, Not an Event

Small business marketers love the chase. Love the new fangled way to make the phone ring.

Increase Your Marketing Effectiveness: You Slap My Back and I’ll Slap Yours

Want to know how to increase your marketing effectiveness 10 fold…overnight. Let someone else do it for you. Joint ventures, where another business markets your service or introduces you their clients, can help send your marketing to another level.