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About John Alexander

John Alexander is the Co-Director of Training of Search Engine Workshops http://www.searchengineworkshops.com with Robin Nobles. Together, they teach 2-day beginner, 3-day advanced, and 5-day all-inclusive "hands on" search engine marketing workshops in locations across the globe. John also teaches online search engine marketing courses through http://www.onlinewebtraining.com, and he's a member of Wordtracker's official question support team. john@searchengineworkshops.com
The Wonders of Wordtracker:. . . It’s More than a Hunt for Keywords – John

For me personally, Wordtracker.com is not just a tool for looking up keywords. Sure, that’s one good use for it, but what I want to distinguish is another influential and exciting use for Wordtracker as an SEO resource.

Targeted Traffic is More Important than Ever!

In the early days of web development, business owners had learned the very expensive lesson that a Web site with no visitors is of little value.

Wordtracker Wisdom: Common keyword questions and Answers

One of my favorite subjects to teach on at our live SEO Mastery Workshops is that of keyword research and the behavior of a specific target audience using my all time favorite research tool, Wordtracker.

Beyond Keywords: Exploring Behavioural Research

If you have ever studied search engine optimization, then you’ll know that most educators place tremendous importance on performing good keyword research. After all, it’s true that we need to optimize our pages for the best phrases, or we will never realize our true traffic potential. It’s all about trying to attract the ideal audience of searchers to our Web site, right? Is that not what most of people do? They build a Web site offering their business services, then they say to themselves “How do I get traffic to my site?” For many Web site owners, their source of traffic is an after-thought.

Discover Which Sales Triggers are Most Effective When Mixed With SEO!

We all know the importance of gaining top visibility to a specific target audience on the major search engines. After all, you really need qualified traffic or those who are actually searching for goods and services that you are offering. While most of the time, we teach folks about the importance of doing good keyword research and/or behavioral research to ensure they are attracting an “ideal” target audience, there is another more natural aspect that I’d like to just touch on here.

Increase SEO Sales by Teaching Clients about SEO Truths

In private consultations with some Search Engine Optimizers I am always amazed at how many people feel it’s necessary to hype things up in order to sell their search engine placement services.

10 Ways to Exceed Your Client’s Expectations Every Time!

The following tips are just a few of the things I do as examples of setting my service apart from the crowd. In general, the weakest areas in the Internet Marketing and Web Development business, are “Customer Communications” and “Customer Service.” Set your effort towards learning to deliver “excellence” in both customer service and communication, and you’ll have distinct advantages over many other competitors. These tips are based on the tried and true method of “under promising and over delivering”.

How To Choose Keywords Before they Skyrocket in Popularity

Long before the days of researching phrases with the helpful online resources of today, the art of keyword/phrase selection was often left just to guesswork.

The Wonders of Wordtracker: . . . it’s more than a hunt for keywords

For me personally, Wordtracker.com is not just a tool for looking up keywords. Sure, that’s one good use for it, but what I want to distinguish is another influential and exciting use for Wordtracker as an SEO resource.

How to REALLY Profit from SEO

I want to give you a few more things to think about as you excel and grow in the craft of search engine marketing.

Ten Things You can do to Increase Visitor Response at Your Web Site

Did you know that folks often make “buying decisions” when they are moved emotionally? Give this your full consideration when thinking about your Web site content. Traditional medias have made the most of these principles and taken advantage of them for many years now, whether it be through a TV commercial or an ad in a magazine.

How to Use Emotional Content to Increase Visitor Response

Did you know that many folks make “buying decisions” when they are moved emotionally? Other traditional medias have made the most of these principles and taken advantage of them for many years, whether it be a TV commercial or an ad in a magazine. People are emotional beings and people make decisions (either good or bad) when they are emotional. If something causes a customer to become upset, they become angry and try and solve it.