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About Joe Zawadzki

Joe Zawadzki is the President and Founder of Poindexter Systems, based in New York, New York. Poindexter Systems is a leading provider of performance optimization technologies that enable online marketers to maximize the performance and profitability of their Internet-based advertising and media campaigns. Joe can be reached at jzawadzki@poindextersystems.com.
Behavioral Targeting: Advertising Embraces the Internet

Fresh off Ad Week and hearing the buzz about behavioral targeting, it seemed to make sense to put that term into perspective.