Author Archive for: ‘Joe Whyte’

New Bing Product Ads Powered By Adobe Media Optimizer

Online retailers have a new reason to be excited over their pay per click marketing campaigns.  Today, Adobe has become first to market with their new Adobe Media Optimizer system powered by Bing Product Ads. This new system allows for a new exciting ad format only offered to retail advertisers. This ad format currently is only available in the United …

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Penguin 2.0 Update & Its Effects On Small & Medium Sized Business

On May 22, Google released penguin 2.0. The main purpose of this update was to provide a more in depth analysis on websites that benefits from link spam. This update helped keep websites with unnatural link building out of the eyes of Google users when viewing the search engine result pages. Older techniques like Google bombing, anchor text spam and …

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Google Introduces favicons to their text ads – Inside AdSense

Google seems to always think of new ways to make their ad formats better for all users and the advertisers who appear on your pages. Google Adsense introduced favicons in text ads today. Google believe this will make searches faster and easier for its users and will help businesses clearly identify themselves and their products. You might be wondering what …

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