About Jim Tobin

Jim Tobin is president of Ignite Social Media, one of the nation's first dedicated social media agencies. With years of experience of marketing and public relations, Jim formed Ignite out of the need for businesses to better communicate with their customers through social media.

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Top 50 Branded Facebook Fan Pages, July 2011 Top 50 Branded Facebook Fan Pages, July 2011

Just shy of hitting the 50 million fans mark, Facebook’s own fan page still dominates the top 50 branded Facebook fan pages. While the top 20 is nearly identical to May (the exception being Xbox taking over the #20 spot …

Top 50 Branded Facebook Fan Pages, April 2011 Top 50 Branded Facebook Fan Pages, April 2011
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“Stability” was largely the word of the month for the very largest branded Facebook fan pages, at least compared to last month’s rankings. The only change in the Top 10 was Converse growing 11% to leapfrog Skittles, which grew at …

Top Branded Facebook Fan Pages

November was a turbulent month for the Top 50 branded Facebook fan pages, with lots of growth among the giants and an unusual level of movement in the bottom half of the chart.

Using their home field advantage, Facebook increased their grip on the number one spot, adding 5 million fans since October, which is more than many of these top pages have cumulatively.

Biggest Movers

November’s biggest movers were:

100,000 Heartbeats For Women Social Media Campaign

Did you know that heart disease is the leading cause of death for American women? To be honest, I didn’t know that either, until we started working on a collaboration between Nature Made and WomenHeart called 100,000 Heartbeats For Women.


Internet Demographics

People interested in social media marketing often ask me how age impacts Internet usage, and there’s clear drop off in usage as people age. Now, new data from Pew Internet & American Life Project and eMarketer shows this drop off clearly.

No Twitter Killer Popping Up

Social media geeks, myself included, have been looking for/waiting for the “Twitter Killer” to emerge over the last few months.  While Twitter’s famous crashes seem to have lessened, the stream of consciousness style doesn’t seem to facilitate effective conversations as well as we might hope.

Internet Summit ’08

If you live in the Southeastern United States, you’re going to want to pencil in Internet Summit ‘08 in Chapel Hill, NC on November 19, 2008. Internet Summit 08

Get Your “This is My Profile Face” Shirt

We’ve decided to start a new fun thing here at Ignite Social Media. Limited edition social media shirts.social media shirts

We’re geeks. You’re a geek. We’re proud of it (well, most of the time…).  Hopefully you are, too.  So let’s wear our social media geekiness, not just on our sleeve, but on our whole upper body.

Social Media Marketing Event

Need to get up to speed on social media marketing?  I’m leading a full-day workshop for the Triangle (NC) Chapter of the American Marketing Association next month and, since you found out about it  through social media, I can hook you up with a $15 discount.  But hurry, the early bird discount ends Monday.American Marketing Association logo

Social Media Buzz Words List: Part II

Picking up on yesterday’s post on social media buzzwords explained, here are explanation for numbers 14-25, as included in our original tongue-in-cheek post. Enjoy.

Social Media Buzz Words List: Part I
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In December, as part of a tongue-in-cheek print ad, we listed 25 social media buzzwords that make you feel cool if you say them. Surprisingly, that post still gets a fair amount of traffic, and with so many people new to social media, we still get questions about, “What do these all mean?” The most recent request for definitions was just last night.

User Generated Skepticism

One of the things that social media is great at is soliciting and distributing user-generated video. 

Internet Usage and Social Media Agencies

As a social media agency, we’re very interested in reaching people through conversations on the Internet.

Analyzing Delta’s Blog Effort

One of the things we do as a social media agency is analyze what other people do and comment on it.

How Much of a Distraction is Social Media?

In Friday’s post, I admitted the social media can be a waste of time.  I talked about doing some unproductive things online and how, despite that (or even because of that), marketers should be paying a LOT of attention to social media marketing.  But as many of you have commented in the first post, social media is really not a waste o

Social Media as a Distraction

Social media is a waste of time.  There, I said it.  Yesterday, I read a long blog post by a guy I’ve never actually met.  Then I read all the comments.  Then I left a comment, offering advice he asked for.

It made me no money.  It gave me no leads.  It helped me cross nothing off my to do list. I fell a few minutes “further behind.”

Ad Frequency: MySpace vs Facebook

comScore Ad Metrix is reporting today on the relative frequency of ads appearing on MySpace pages versus the relative frequency of ads appearing on Facebook.

Young Europeans Love Their Text Messaging

E-marketer delivered a Forester study today that showed that 92% of young mobile users in certain European countries report sending SMS text messages on their phone.

The Problem with Facebook’s “Beacon”

It’s the holiday’s right? A time for merrily buying Christmas gifts, Hanukkah gifts, Kwanzaa gifts (and, if you’re wondering, time for buying MY birthday present–the 29th of December, write it down…).

LinkedIn Growing More Quickly than Facebook

Nick O’Neill has an interesting post on his very good “Social Times” site. (How, by the way, does he find time to post so much??)

Word of Mouth Tops Advertising

The Nielsen Company did a study in October 2007 of 24,486 Internet users and asked them to rate what types of advertising they trust. This is an excellent sample size. The findings aren’t terribly surprising:

News Corp. Showing Classmates.com Success Path

Rupert Murdoch, chair of News Corp., is buying Dow Jones & Co, the publisher of the Wall Street Journal for $5 billion. Yesterday he announced that he’s ending the subscription model for the WSJ.com website (which many deem a success).

When Social Media and PR Work Together

I’m speaking tonight at a panel put on by Business Wire.  If you want to come, please do so, and be sure to say hello.  The topic is on social media generally, but more specifically looking at using social media for enhancing your news value.