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About Jim Hedger

Jim Hedger works with Metamend Search Engine Marketing as a SEO Consultant, lead copywriter and head blog writer. Jim has been involved in the SEO field since the days of the dinosaurs and felt he had lost a personal friend when Disney went "ol' Yeller" on Infoseek. Over the course of his career, Jim has gotten drunk with Jeeves the Butler, tossed sticks to that sock-puppet dog from Pets.com and come out of a staring contest with Googlebot confidently declaring a tie. When not traveling between conferences, Jim lives with a perpetually annoyed cat named Hypertext in the Pacific techno-outport of Victoria British Columbia.
Google United – Google Patent Examined

Google’s newest patent application is lengthy. It is interesting in some places and enigmatic in others. Less colourful than most end user license agreements, the patent covers an enormous range of ranking analysis techniques Google wants to ensure are kept under their control.

Looking Up Vertical Search Lines

Vertical search refers to search engines designed to return results from very narrow or specific information or business sectors.

Search Industry Maturing

This has been yet another week of tremendous change in the search sector. Several announcements competed for space with each other over the past seven days, each of which adds to the growing tapestry of services that comprise the search-marketing metaverse.

Corporate SEO Preparation

Understanding the value of global communications, nearly every organized organization in the world has a website.

Time and Task Management Tool for IT Workers

They say that time is money in the business world. As truisms go, the statement is true enough.

Search Marketing in 2005 – Adaptation Ensures Evolution

The environment is changing rapidly. The core temperature of the search engine sector is continuously growing warmer as interest in search-advertising increases.

Google Update, Ask Jeeves and Yahoo Live TV
· 4

Google is conducting a house cleaning stemming from what appears to be an algorithm update.

Holistic Search Marketing – Organic and PPC

It has been just over ten years since the public release of the first modern search engine, AltaVista. Infoseek, Lycos, HotBot, Northern Lights, and dozens of others quickly followed AV.

Google, Yahoo, MSN and AOL all Moving Towards Convergence
· 2

February has come in like a lion with a multitude of major announcements from several major players in the past 48-hours.

Google and FireFox

Adding fuel to the rumors that Google is going to introduce a proprietary browser, Google Inc. has hired the lead developer of the Firefox web browser, Ben Goodger away from the Mozilla Foundation.

Google and Overture in Contextual Conundrum

The business model is both basic and complex at the same time. Google and Overture can make your paid-ads appear on multiple web properties if those web properties contain keywords relating to your ad.

Search Marketing Association Forming in North America

Almost every professional industry has an association that sets best-practice standards and represents the best interests of their profession.

2005 Predictions – Watershed Ground

We promised our predictions for the coming year, and here they are. Please remember, we are techno-geeks, not psychics. Some of these predictions may come true and some may be way off base. We do know the search industry is evolving faster than ever before. What seems fantasy today may well be reality next month. 2004 was an interesting year in the business of search, setting the stage for what should be a watershed year in 2005.

2004 – A Year of Search in Review

The past year will be remembered as the most interesting year in the history of search, that is until this time next year. 2004 witnessed the end of the search engine cold-war and the beginning of what is likely to be an intense rivalry between Google and MSN. It also showed a clear demarcation between who’s hot and who’s not in the business of search.

MSNBot – Searching for ways to make Redmond rise again

What would you do if you were tasked with designing a new search engine?

Multiple Search Engine Universe

For the past three years, Google dominated the search engine field. Just 12 months ago, Google provided nearly 80% of all search results viewed on the web, including the organic results displayed by Yahoo.

Good Google – Writing for the Most Powerful Robot in the World
· 2

Google “…is big. Really Big. You just won’t believe how vastly hugely mind-bogglingly big it is.” (excerpt from The Hitchhiker’s Guide to the Galaxy)

Florida Update Plus One – The Year Google Grew Up

It has been a full year since the infamous Florida Update rewrote Google’s rankings with a massive pre-Christmas purge of previously well placed sites.

Organic SEO Getting Started with larger sites

Commercial websites are getting larger. Driven by the rapid evolution of content management systems, shopping carts and e-biz facilitation, and by the increasing sophistication of Internet retailers, “small” business sites averaging 500+ pages have become common.

Client Communications as Ranking Tools – Blogs

Blogs have had a profound effect on communications and marketing since their development and early adoption but are still a mystery to many. According to Google Definitions (enter: define:Blog into Google search window), Blogs can be several things to different people but the simplest definition of the word is “web log”, or B-log for short.

Client Communications as a Ranking Technique: Blogs, Newsletters and SEO

For the past year or two, search engine optimizers have been advising their clients to acquire links and improve site content in order to attract spiders and enhance rankings.

Algo Update? Don’t Panic

There has been a great deal of speculation about a shift coming in Google’s ranking algorithms over the past few weeks.

Google Growing An Update on Google

There is a lot going on at the Googleplex these days. For three different reasons, each of which is important to search marketing, Google has been in the SEO spotlight the past week.

Search Engines Can See the Movies – Macromedia FLASH SDK

Macromedia has solved what was likely one of its biggest problems.