About Jim Hedger

Jim Hedger works with Metamend Search Engine Marketing as a SEO Consultant, lead copywriter and head blog writer. Jim has been involved in the SEO field since the days of the dinosaurs and felt he had lost a personal friend when Disney went "ol' Yeller" on Infoseek. Over the course of his career, Jim has gotten drunk with Jeeves the Butler, tossed sticks to that sock-puppet dog from Pets.com and come out of a staring contest with Googlebot confidently declaring a tie. When not traveling between conferences, Jim lives with a perpetually annoyed cat named Hypertext in the Pacific techno-outport of Victoria British Columbia.
Google Takes Backhanded Bow Out of Size War with Yahoo

Earlier this week, the document-counters at Google did two silly things.

The Power of Blog

Despite the fact that only 1% of mainstream journalists rate information found on blogs as “credible”, research into the habits of journalists conducted by Columbia University shows that just over half of them used blogs for source material.

Global Search Engine Popularity Stats

Dutch Internet-analytics firm OneStat released their autumn study of global usage share for the major search engines.

Google Building Alternative Internet
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Google is working on its most ambitious project to date, the creation of a global data transfer network that could effectively serve as a private Internet.

Email Argument Costs Two Secretaries Their Jobs

Why is it that stories like this one always seem to originate in law offices? In today’s episode of Emails Gone Wild, we find Katrina Nugent in one corner and Melinda Bird in the other.

SEO Tips – Local Names Should be Used Wisely

We see literally hundreds of websites every week, most of which are submitted for a

Yahoo Merging TV News with Ultra-Reality TV

Yahoo is about to introduce its version of the future of news broadcasting, a precursor to future offerings from the newly formed Yahoo Media division.

Vint Cerf Talks Google

Last week Google hired a net-god, Vinton Cerf, as its “chief Internet evangelist”. Google’s hiring of Cerf has set off a wide range of speculation among Internet watchers.

Online Community Aids in Katrina Relief Efforts

Along with our colleagues in other parts of the tech sector, the search engine community is starting to respond to the devastation Hurricane Katrina left along the northern Gulf coast.

School Kids Search Too

One week left. That’s it. One week from the time this piece is being written the school doors open and the dog-days come to a close.

Expanding on Usability

Two weeks ago, I used this space to write about the importance of usability in website design. The article was supposed to act as a lead-in to a short series of articles on the basics of search engine optimization and as a gentle suggestion for webmasters concerned with converting visitors into buyers.

Results May Vary by Date

UK researchers have revealed that one out of three women use various search and communication tools to scope out new boyfriends, blind dates and potential partners.

Yahoo Broadband

Yahoo has made a couple of interesting moves this week as it works to become the network advertising provider of choice for much of corporate America .

Size Less Important Than User Utility

Last week saw the resumption of the search engine size wars in which one major search engine claims to be larger than its rivals, prompting those rivals to rapidly upsize themselves. Yahoo fired the first round at Google, claiming to have over 20 billion objects accessible in their database. Google, which can only claim about 13 billion objects fired back with questions about measurements, basically stating Yahoo was mistaken or misleading in its claims.

Rupert Murdoch Eyes Blinkx

Last week the big news was that Rupert Murdoch’s News Corp was in talks to acquire an established but unnamed entity.

Website Usability Leads to Conversions

Known as the web’s Usability Czar, Jakob Nielsen is one of the Internet’s most respected consultants, authors and commentators.

Microsoft Continues to Separate Fools From Their Money

As part of it’s ongoing efforts to eliminate unsolicited Email, Microsoft announced a settlement of a suit against alleged “spam-king” Scott Richter and his email-marketing firm, OptInReallyBig LLC.

Netscape’s Contribution, Ten Years Later

Tuesday marked the ten-year anniversary of the beginning of the greatest investment boom in history. On August 9, 1995, Netscape issued its initial public stock offering, which is widely regarded as the spark that set off the stock boom of the late 90’s and set the stage for today’s tech world.

A Brief History of Search

The SEO Consultants Directory is a useful resource for search marketers and potential clients of SEM firms.

Yahoo Publisher Network to Compete with AdSense
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For the past four years, Google has been the undisputed leader in search. Its rivals, Yahoo!, MSN and Ask Jeeves have spent the past few years working to narrow the vast technological and popularity gap between them and the great Google.

Jupitermedia sells Search Engine Watch, SES and ClickZ Magazine

Search marketers were surprised yesterday by the announcement that three of the most influential publications in the search marketing sector had quietly been sold to new owners.

Yahoo Search in Two New Venues – Mobile and In-Flight

Yahoo Search made two important announcements this week, both of which involve exclusive rights to provide search results in interesting venues.

The Changing Venues of Search – Search Going Mobile
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For the past few years I have been writing about the immense changes happening in search marketing. These changes are driven by a number of factors but the two that make the biggest difference are technological advances and user adoption.

Ask Jeeves Developing Paid Search Platform

Not content to watch Google and Yahoo gobble all the goodies in the paid-search market, Ask Jeeves is working to develop its own paid-search platform.