About Jerry Bowles

Jerry Bowles has more than 30 years of varied experience as a writer, editor, marketing consultant, corporate communications director and blogger. For the past 20 years, he has produced and written special supplements on new technologies for a number of magazines, including Forbes, Fortune and Newsweek.

Reuters on Blogtronix

Now it can be told.  For the past few months, one of my favorite social software startups, Blogtronix, has been working with publishing giant Reuters to create a new online community around environmental markets called ReutersInteractive, which quietly opened in beta last week.   For those of us who are fans and charity users (Social Media Today runs on Blogtronix), the demands of the Reuters project on a small, growing company has meant having to wait for the long-promised release of a major update of the Blogtronix platform. 

Interview with Jigsaw CEO Jim Fowler

Jigsaw is a fast-growing, controversial online marketplace that lets people trade their business contacts for more contacts or cash. 

Social Media Content Audit

One of the most formidable barriers to the widespread adoption of social media tools within enterprises is fear of failure.   

What if we make blogs, wikis and other social collaboration tools available and nobody uses them?  Unlike the consumer side of the web where the fact that individuals seek out, self-select and manage the social software they want to use is a reliable indication of their motivation to use it, corporations simply have to take it on faith that somebody within the organization will think of something useful to do with these new tools. 

Can the Next President be Elected by Social Media?

Way back on February 9, 2004, I wrote a famous (well, Doc Searls
linked to it) post called The Internet Does Not Scale/The Internet Is Not Random (scroll down)  on the collapse of Howard Dean’s mostly internet-fueled campaign in the cornfields of Iowa.  It said, in part:


Wiki Champion or Wiki Bully?

The biggest challenge that most managers or work team leaders face when they decide to use a wiki is getting their coworkers to use it too. Some organizations have been extremely effective at getting mass participation on their wikis, others have simply failed altogether.

Teqlo – Do-It-Yourself Mashups

If you’re one of those people who’ve been waiting for somebody to create a tool that would let ordinary mortals without programming expertise mix and match applications and create their own mashups, today’s your big day.

CEOs – When They Lie in Their Blogs

Back on July 30 I posted a piece called 5 Good Reasons Not All CEOs Should Blog.

Social Media is Popular Among the Inc. 500

Based on a just released study of familiarity and adoption among Inc. magazine’s 500 list of America fastest-growing companies, social media appear to be making greater than among the Fortune 500 firms.

The Wisdom of Digg

If you want an idea of what’s ailing America these days, shuffle over to Digg and check out the top posts for the past 24 hours.

Can Newspapers Survive the Web?

You don’t need a weatherman to know which way the wind blows and you sure don’t have to count circulation figures and ad pages to know that internet has been a disasterous paradigm buster for newspapers in particular and print journalism in general.

How Many Friends Do You Need?

If you have too many friends, you have no friends, the great architect I.M. Pei once told me. His opinion clearly isn’t shared by Marc Freedman, who describes himself as the “LinkDaddy” of the LinkedIn network.

Questions for Itensil CEO

Keith Patterson is the CEO and visionary behind Itensil, Inc., a web 2.0 software firm that develops web 2.0 user interface technology and provides a hosted service called Itensil Team Activity Manager.

Trampoline Systems: Social Lessons

Charles Armstrong, co-founder and chief executive of Trampoline Systems, which bills itself as “Enterprise Software That Harnesses Social Behaviour,” is an ethnographer by trade and the study of human social phenomena, based on fieldwork, lies at the heart of Trampoline’s applications.

SaaS: the Death Knell for Corporate IT?

The Enterprise Irregulars clubhouse is all abuzz these days about SaaS (Software as a Service, aka on-demand, utility, cloud, utility/cloud computing in a multitenant environment, whatever) and whether it will put an end to enterprise computing as we know it.

Stop Worrying and Learn to Love Jargon

Kathy Sierra at Creating Passionate Users has a terrific take today on why expert users should stop worrying so much about whether using jargon is offputting to newbies and simply accept the fact that talking to other people who share your passion-and its special language-is more fun and stimulating than talking to people who think you are a babbling lunatic.

Another Geeks and Suits Rumble

It is a truth held to be self-evident among IT professionals: geeks are from Krypton, suits are from Uranus. The antipathy between members of the code is poetry tribe and the non-IT managers for whom they often work is so common and all-prevailing that it has even become a marketing cliche-like the obnoxious propeller head in the CDW commercials who is always one-upping the guys from the Dilbert cubicles.

SuiteTwo vs. Blogtronix

For those of you keeping score at home, here’s a recap of this week’s exciting action in the battle of the enterprise wikis.

Social Networking in Corporations

The concept of social networking has been around in management research circles since the 1950s but advances in computing technology and the runaway success of online social communities has rekindled interest in the topic within business organizations.

Tim OReilly’s Web 2.0 Report

Tim O’Reilly, the tech media titan who gave Web 2.0 its name and defined many of its characteristics in a seminal paper called What is Web 2.0, is peddling a new report called Web 2.0 Principles and Best Practices. The 101-page report was actually written by John Musser of Programmableweb.com, using O’Reilly’s original 5-page paper as the takeoff point.

Are Company Blogs Dead?

It’s semi-official. Blogs have now joined hula hoops, Pro-Keds and lava lamps in the attic of abandoned obsessions.

Measuring Blogosphere Influence with BuzzLogic

Among the toughest tasks that marketers face daily is tracking what is being said about their company or its brands in the media, identifying which of the external voices are most influential and are having the most impact-positively or negatively-and then devising a strategy and specific tactics to influence the influencers.

Hoovers Launching Business Social Networking Site

When it comes to social networking, sites that target businesspeople are pretty small potatoes. LinkedIn, the category leader, has 7.8 million members, a respectable niche, but not in the same league as MySpace or Facebook.

Measuring Influence in the Blogosphere with BuzzLogic

Among the toughest tasks that marketers face daily is tracking what is being said about their company or its brands in the media, identifying which of the external voices are most influential and are having the most impact-positively or negatively-and then devising a strategy and specific tactics to influence the influencers.

Oracle After Enterprise Web 2.0 Blood

One of the sure signs that there is money to made in a technology sector is when the big sharks start gathering around spots where the little fish have been happily churning up some waves.