About Jeremy Pepper

Jeremy Pepper is the CEO and founder of POP! Public Relations, a public relations firm based in Arizona, USA.

He authors the popular Musings from POP! Public Relations blog which offers Jeremy's opinions and views - on public relations, publicity and other things.

Daisy Duke Needs a Blogger

While a lot of the blogosphere debates the nature of marketing, public relations and blogging – particularly the PR bloggers – here comes an ingenious campaign that melds marketing and blogging, and is fully transparent (you know, the big requirement in blogging that not enough corporations get).

Businesses Blogging … or Not

It’s always great to me one paper will publish a “businesses are adopting blogs” article – this time …

Attack-Mode PR
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For shame … Via Profnet yesterday, I received this query… 10. PUBLIC RELATIONS: PR-Themed Reality Show …

Golden Palace Gets Publicity … But Does It Translate Into Membership?

According to today’s Mediapost’s Out to Launch, the publicity hounds/eBay fanatics at …

Ignore The Blogs At Your Client’s Peril…

That’s my new favorite motto, something that I thought of during my presentation at the NewComm Forum.

Good versus Bad Guerilla Marketing

I’m really into guerilla marketing. I think gorillas are cute, and Che Guvera always struck me as a fashionable type of guy.

Market Wire – The Plot Thickens ….

According to O’Dwyer Website today, Michael Shuler – formerly of Market Wire – has now shown up at eNR Services.

Balancing Personalization

My post on Personalization and Socialization rustled a few feathers, as intended. Susan Mernit captured the key point: customized personalization– smart, self-adjusting, filtered system–limits discovery.

Googlepedia is a Good Move

News flash: John Dvorak has a conspiracy column that makes no sense. He suggests that Google’s support of Wikipedia …

Immediate PR Response in the Blogosphere

The blogosphere is an odd thing, with a lot of influence. You post one thing, it gets picked up by another blog, and soon it spreads. Then, any where from a month to a few weeks later, the mainstream press picks up on something and runs with it.

Many companies still do not realize that there is a lot of potential to get hurt by things posted, and that you ignore the blogosphere at your own peril.