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About Jay Baer

Jay Baer is a tequila-loving, hype-free social media strategy consultant and coach. An online marketing pro since 1994, he's worked with more than 700 companies, and 25 of the Fortune 1000. He's one of the world's most popular social media bloggers, creator of the 8-step Social Media Strategic Planning Process, and the Twitter 20 series of live Twitter interviews. He spreads his "think tools last, not first" message around the country like a digital dandelion, speaking to conferences, small groups, or passers-by. Check out his blog at Convince&Convert.
Social Media – A Unicorn or Just a Horse?

People say social media is unicorn, but it’s really just a horse.

Sure, social media empowers customers like nothing before it. And of course, social media creates a new level of real-time accountability for companies previously accustomed to asynchronous communication. These are the ways social media is different. But in other ways, it’s largely the same.

Let’s compare email marketing and social media.

Which Parts of Your Company Should Be Listening to Social Media

Co-authored by Jay Baer and Amber Naslund

“Once upon a time, customer contact was centralized around the switchboard, and the phone was the preferred method for communication between companies and customers. When it rang, you answered, because it was likely a customer or a potential customer on the other end of the line. Now, the calls are coming through online, via the social phone.”

People Saying Social Media Unmeasurable Not Looking Hard Enough
· 3

People who say social media isn’t measurable aren’t looking very hard.

The truth is that there are at least 25 viable metrics you can use to evaluate the success of your social media efforts. The challenge isn’t measurability, it’s knowing which measures are meaningful.

Here are the 6 critically undervalued social media success metrics.

Why Social Media Practices Are Like Football
· 7

Co-authored by Jay Baer and Amber Naslund

One of the continuous discussions and questions surfacing in the social media chatterbox is that of “who owns social media?” Is it marketing? Public relations (PR)? Customer service?

The answer is . . . yes. For the long-term, anyway.

Social Media Changes Event Planning
· 1

It used to be you spent five minutes registering for an event, and then showed up on the big day, went to a few workshops, drank two free Coronas, and went home.

Social media changes all of that, enabling events and their planners to have long-term, nuanced, shifting interactions with attendees.

I gave a speech last week in suburban Cincinnati to the Mid-American chapter of Meeting Planners International, titled “7 Ways to Use Social Media to Create Buzz-Worthy Events”.

A Look Back at SXSW 2010

As usual, this year’s South by Southwest Interactive conference was a blur. Between the people, the parties, and purveyors of all things bacon, it was a twenty ring circus of the sublime and bizarre.

There was no shatteringly impactful takeaway from SXSW 2010, as it seems we’ve entered a (sure to be brief) innovation lull. But, I absorbed many smaller lessons that will help guide my thinking about the conference, technology, and social business in the coming months.