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About Janet Meiners

Janet Meiners always wanted to be a reporter but prefers the immediacy of blogging. Known as Newspapergrl, she has freelanced for newspapers, City Search, and business magazines. She reports on internet marketing and online trends.

MarketingPilgrim Posts
PR Leap’s Social Media Releases

I’m already a fan of using keyword-optimized press releases as part of your online marketing. It’s often a low cost way to get backlinks to your site adn build your search engine presence.

Yes, some industries are less effective and they have fallen in importance, but SEO press releases can still be a very cost-effective strategy to getting search engine rankings.

Get Free Advertising Advice From Google

The Google AdWords blog had a post today that caught my attention. The AdWords Optimization Team is accepting requests from advertisers who want feedback on their campaigns. Simply fill out a request form and tell Google about your business and advertising goals.

Paypal Unveils Virtual Credit Card

PayPal has partnered with MasterCard to release the PayPal Secure Card. It’s a virtual credit card that generates a unique credit card number for each online transaction. Nothing new here, except as of tomorrow you can download software so you can easily use the service on any site, regardless if they accept Paypal or not. PayPal has been testing the feature with 3 million of its customers this past year.

Trade Shows Going Virtual

Companies like IBM, Cisco, and others are taking their trade shows and conferences virtual. Some, like IBM have used the virtual world Second Life for such events, but virtual trade shows take it a step further. Also, the events are more professional and created for a business environment – there are no actual avatars. However, you can upload a picture, chat with booth representatives, and attend sessions.

Nonprofits Outpacing Businesses on Social Media

Charities are often more savvy than businesses when it comes to using social media – especially blogging. The Center for Marketing Research looked at the top 200 largest US charities as defined by Forbes Magazine. They found that seventy-five percent of the charities are using some form of social media.

Free WSJ Online Access Coming

Rupert Murdoch plans to make WSJ.com free to increase readership and generate far more in advertising. Right now the site gets 1 million viewers and Murdoch hopes to see it go to 15 million. For now a subscription just to the online edition is $79 for a year.

Social Network for Artists

Every niche needs a network. With that, a Canadian publisher and philanthropist has launched a new social-networking site for artists. The name doesn’t sound like a social network – you’d think artists could be more creative. The site is called MyArtInfo and the man who started it does have a properly artistic (or should I just say French) name, Louise MacBain.

Martha Stewart Launches an Ad Network

Launching your own ad network is the rage right now. I read that this year is the year for launching your own social network and next year is the year for launching your own ad network.

I overheard a startup that is making it easier for you to do that (hopefully we’ll get more on this in the next few weeks).

Open Handset Alliance Releases Android SDK

The Open Handset Alliance released the Android Software Development Kit (SDK) today.

Verizon’s Web 2.0 Marketing Campaign

“My Home 2.0″ is a web 2.0 type of marketing campaign for Verizon to promote their FiOS service. It’s a combination TV/online reality show, kind of like Extreme Home Makeover but its not upgrading the décor as much as transforming the home and family to be technology savvy.

IBM Turning Discarded Silicon into Solar Panels

There’s a lot of waste in the computer industry. IBM has developed a solution that takes scrap silicon disks and makes them into solar panels.

Computer chips are made of silicon wafers that have to be perfect to be usable. Imperfect wafers are thrown away after sensitive data is removed. Now, with a new process by inventor Eric White, they can be reused and made into solar panels.

Online Car Shopping

Now there is almost nothing left that you can’t buy entirely online. Autonation is the first to offer this service for buying a car completely over the internet. They are piloting a program that lets customers buy their car online in the Atlanta market with 14 dealerships.

Spammers Getting Around Captchas

Talk about creative workarounds. Spammers have found a way to crack captchas so they can steal your email address. As if the vice of spamming isn’t bad enough, they are using a virtual stripper named Melissa to get real people to unwittingly participate in their evil craft.

Internet Taxes Banned Up Until 2014

The internet tax freedom act has been extended another 7 years. It was down to the wire, but the vote was unanimous. The House passed the bill that the Senate passed last week. It passed 402-0. The current law was going to expire in two days. It’s expected that President Bush will sign it into law.

The Facebook Feeding Frenzy

More Investor Cash for Facebook…

Yesterday we learned that Microsoft bought 1.6% of Facebook for $240 Million. Today there is another large investment – it’s been rumored that Facebook got an additional $500 million from two New York hedge funds.

MySpace Domination in the U.S.

Datamonitor predicts that social networking sites will level off around the world in the year 2012. They also predict that the plateau will hit even sooner in the US. In the meantime, global active memberships in social networking sites are growing.