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About Janet Meiners

Janet Meiners always wanted to be a reporter but prefers the immediacy of blogging. Known as Newspapergrl, she has freelanced for newspapers, City Search, and business magazines. She reports on internet marketing and online trends.

MarketingPilgrim Posts
Southwest To Try Out In Flight Internet

It’s been a year since Southwest Airlines announced they were going to test in air Internet service. Now it’s really happening. The satellite broadband will be tested on one plane first. Then they plan to expand to at least three more planes by March.

The test will run for 60 days. They will gauge demand and see how the service works before determining if and how much they’ll charge.

’25 Things’ The Latest Trend On Facebook

Facebook’s popular “25 Things About Me” meme  has gone viral and has even hit mainstream media (it’s in Time Magazine!). And since you have to have a Facebook account to participate, this simple request has driven a lot of new signups and traffic to the site.

News Corp Bleeding Revenue Going Into 2009

Newspapers and traditional media are bleeding profits and jobs. It’s one of the hardest hit sectors, so it’s not as if they couldn’t see this coming. But News Corp’s CEO Rupert Murdoch says it’s even worse than he thought. The company just announced they are writing off $8.4 billion of losses.

Top Online Marketer Of 2008 Goes To…

Invesp Consulting, a company that does landing page optimization asked online marketers to nominate the best online marketers of 2008. These are marketers who have been innovative and contributed to online marketing as a whole. They named 100 of the best.

Vote For Your Favorite Tweets Of 2008

I’m in an awards mood today, and it’s almost time to reflect on 2008 as we head barreling into 2009. The New York Times blogged about a company’s quest (great PR move by Sawhorse Media)  to find the best tweeters of the year. The awards are called the Shorty Awards, and it’s a hot topic on Twitter. Over 12,000 entries have come in already.

Hanging Out Online IS Good For Teens

I feel vindicated. Even though I’m not a teenager – a recent study has encouraging findings. Most parents of teens who spend time online think they are wasting time. They probably discourage it. But hold on, it might not be so bad.

The study, supported by the John D. and Catherine T. MacArthur Foundation, looked at “how digital media is changing how young people learn, play, socialize, and participate in civic life.”

eBay Purchases More Companies

When auction revenue falls, eBay decides to bank on payment processing and online classifieds. eBay is buying online bill pay service Bill Me Later and two other companies which are based in Denmark.

Google Shoping for an Ad Agency?
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You don’t see a lot of traditional advertising from Google. Their philosophy is to build great products and develop amazing technology and let it sell (and support) itself. Their marketing strategy has relied mostly on word of mouth – and its worked well. It just may not be enough for a company their size.

LinkedIn, CNBC To Integrate News And Other Content

LinkedIn.com – a social site for professionals – is partnering with CNBC to integrate news and other content. LinkedIn has over 27 million members but until now has had very little community-buildling or social networking features.

Currently on LinkedIn you can email other professionals, ask them questions, and give or get recommendations from people in your network. Now you’ll also be able to share information with them – something that is happening informally anyway.

Facebook Wins Lawsuit

Social networking site ConnectU sued Facebook founder Mark Zuckerberg for stealing their idea. They allege he used the source code they hired him to create for their site.

The Internet’s Influence For Home Buyers

Just what we want to hear – bad news about the housing market, but this time online. Turns out online searches didn’t have as significant impact on homebuying or renting decisions as we may have hoped. That doesn’t necessarily mean real estate sites should pull back their budgets though.

Facebook Says “No” To Google Friend Connect

Facebook was onboard with Google’s new Friend Connect – until they looked a little closer at how the technology works. Then they suspended Google’s access to Facebook.

On the Facebook Developer’s blog post “Thoughts on Privacy” it says:

Google Friend Connect – Sharing Social Networking Profiles

First MySpace announced data portability, then Facebook announced Connect, and now Google has Friend Connect. Each is making it easier to share profile information from one social networking site to other web sites (and hoping to be place you go to do that).

Facebook Connect Announced

Yesterday MySpace announced that you can use your MySpace profile on other sites. Not to be outdone, today Facebook announced their version. It’s called Facebook Connect and it’s a good sign that data portability is catching on. Especially because Facebook usually doesn’t follow suit when it comes to sharing data (unless it’s for advertising).

Facebook Takes Out $100 Million Loan For More Servers

Facebook is borrowing $100 million to accommodate growth on the site. The money, from venture loan firm TriplePoint, brings the amount raised to around $350 million.

The site has grown quickly and needs around 50,000 more servers to handle the load. Facebook has over 70 million active users and around 109 million monthly visitors.

Facebook Borrows $100 Million for Growth Purposes

Facebook is borrowing $100 million to accommodate growth on the site. The money, from venture loan firm TriplePoint, brings the amount raised to around $350 million.

The site has grown quickly and needs around 50,000 more servers to handle the load. Facebook has over 70 million active users and around 109 million monthly visitors.

New Ad Network For The Little Guy

Blog software company Six Apart acquired creative agency Apperceptive, a company that built blogs for sites such as The Washington Post, The Huffington Post, BoingBoing, and iVillage. Now they’re launching an advertising network for blogs. They are also venturing into design, programming, and blog marketing services.

Twitter Account And Googleplex Tour On eBay

It started with Rocketboom founder Andrew Baron putting his Twitter account up for auction on eBay. He had 1,500 followers then and at last check he’s at 1,757.

Web Directories Battle For #1 Spot

Web directories, especially high quality ones, are coveted links for search engine marketers. The holy grail is a link on DMOZ, but it’s pretty much unreachable. I know of someone who took great lengths to become an editor so he could get his site included. A few months later he resigned in frustration.

eBay Affiliate Program Goes In-House
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I don’t know if this had anything to do with Shoemoney’s cajoling but eBay is going solo and bringing their affiliate program in-house. They’re calling it the eBay Partner Network and launched a new blog about it.

R.E.M. Launching New Album On iLike

When someone suggested that Michael Stipe, the lead singer of R.E.M., release the band’s new album “Accelerate” on the social networking site iLike – he liked the idea. The move will make history and is another sign of the music industry’s loss of power.

The entire album will be streamed on the site a week before it is released to the public on April 1st. Hopefully the servers will hold up.

Is Creating a Facebook Study Group Cheating?

An 18 year old freshman at Ryerson University in Toronto, Canada, could be expelled his first year of college because of a Facebook group he was the administrator of. Facebook started as a way for college students to network online and Chris Avenir used is as a virtual study group for his chemistry class. Now he faces charges of academic misconduct and could be kicked out of the university.

A Survey About Email and Romance

Love is not a usual topic on Marketing Pilgrim. The closest we might come is covering Problogger Darren’s Rowse love letter to AdSense. There’s a fine line between queasiness and sweetness. And it is that time of year.

Students and Twitter

Ever since teaching 6th graders about blogging, I’ve paid more attention to how social media sites can enhance learning.

Blogging certainly can improve writing skills and at the same time introduce children to ideas that will make them more marketable when they hit the job force (assuming they do).