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About J. Green

J. Green is a search technology researcher with expertise in scientific search engine optimization. He is the founder and research director of GreenBUILT Research & Development a private organization dedicated to search technology research and scientific search optimization solutions. http://www.GreenBUILT-Research.com
What it takes to make it in the volatile and rapidly advancing SEO landscape

As part of our ongoing Industry Development Initiative, GreenBUILT Research & Development has created the following profile in an attempt to describe what it takes to make it as a second generation SEO.

Keyword Research: A Business Driven Approach

Keyword research is the single most important aspect of any search optimization and promotion campaign, without exception. The keyword research process brings to light information that is both beneficial and directly applicable to many aspects of the business.