About Ignacio (Nacho) Hernandez Jr.

Ignacio (Nacho) Hernandez Jr., president of iHispanic Marketing Group, has been involved with international business, e-commerce and marketing for the past 9 years and has been targeting the U.S. Online Hispanic Market for the last 5 years. He founded MexGrocer.com in 2000 and is now one of the very few profitable businesses in the online grocery segment. He has made strategic alliances with the major shopping portals, such as Amazon, Univision.com, Terra-Lycos, HispanicOnline.com, Yahoo! En Espaol and many others. He is a regular speaker at Search Engine Strategies Conference & Expo and he contributes to Search Engine Marketing Professional Organization (www.sempo.org) to develop the Hispanic and Latin American divisions.
Search Engine Marketing to the U.S. Hispanic Market
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The explosive increase in the U.S. Hispanic population coupled with its increasing purchasing power has companies competing for a larger market share of this largely untapped market. Advertisers spent an estimated $2.8 billion in 2003 to market their products to U.S. Hispanics.