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About Herman Drost

Herman Drost is the Certified Internet Webmaster (CIW) owner and author of http://www.iSiteBuild.com. Affordable Web Site Design and Web Hosting. Subscribe to his "Marketing Tips" newsletter for more original articles. mailto:subscribe@isitebuild.com. Read more of his in-depth articles at: http://www.isitebuild.com/articles
How to Add a Search Engine to Your Site

When visitors arrive at your web site you want them to find the information quickly otherwise they will lose patience and move on.

The Importance of HTML / XHTML Validation

In Part One I discussed the Benefits of HTML Validation.

7 Benefits of HTML Validation
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You may not bother with html validation or writing simple and clean code when designing your web site. Later you may find your site is slow loading, appears incorrectly in the main browsers and does not rank well for the major search engines.

7 Ways of Building Customers’ Trust With Your Web Site

When I purchase something from a web site I first check who is behind this site. If there is no contact information or anything about the owner of the site or his/her company I move on.

Why You Need a SEO Maintenance Plan
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A search engine optimization maintenance service plan will ensure that your site will continue to increase in its rankings, attract more visitors and make more sales.

7 Essential Web Site Maintenance Strategies

Maintenance of your web site is an absolute necessity if you want to keep it from becoming stagnant and losing visitors. It can be compared to a garden that is not weeded, it soon disappears from site as a result of the weeds blotting out the sunlight. Maintaining your web site means continuously updating it with fresh content, keeping it free from errors (ie broken links, sloppy code) to maintaining a high position in the search engines.

Spice Up Your Web Site With Rotating Images

Normally I don’t like moving objects when I arrive at a web site. It distracts visitors from getting to the content.

Mini Site or Content-based Web Site?

Are you in a dilemma whether to create a mini site or a content-based web site for your new product or service? The purpose of creating a web site should be to attract visitors and convert them to paying customers. Is a mini site with a few pages enough to do this or should you spend more time and create a content-based web site which contains many pages?

How to Install a CGI Script and Increase Web Site Interactivity

You may have delayed cgi script installation due the apparently complex process. Well, I avoided it also for several years, however if you want to increase your web site’s interactivity it’s a necessity to know how to do it. It’s not hard to learn and you don’t have to be a programmer.

Monetize Your Web Site with Google AdSense
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Why would you want to earn a few cents or dollars per click from displaying Google AdSense ads on your web site? Can you really make good money from this source of revenue? Well, multiply those clicks for every page on your web site and you will build a monthly residual income with very little effort.

Create a Simple, Effective PHP Form for Your Web Site

If you have been struggling to set up forms on your web site using cgi, then definitely read this article. Installing a simple PHP form is much easier and faster than installing a cgi form and doesn’t need any programming experience.

How to Create and Send HTML Email
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Until recently text-based email was the most popular way to communicate, however with the advent of html email you can now create and send beautiful graphics, create clickable links and use interactive forms.

Improve Your Web Site Design with a Fancy Font

Have you ever tried to design your web site with a beautifully selected font, only to realize that most folks don’t have it installed on their computer?

How to Organize Your Email Without Losing It (Part 2)

Part 1 of this article (www.isitebuild.com/organizedemail) discussed how to efficiently organize your email so you can spend more time on building a profitable business.

How to Organize Your Email Without Losing It

Do you often get bogged down with too much email to handle, chewing up your valuable time online? With email being one of the most popular forms of online marketing you can be sure you are going to receive much more email in the future, wanted and unwanted.

Increase Web Site Traffic by Writing Your Own Ezine Article (Part 2)

In my previous article (Part 1 – www.isitebuild.com/writearticles) we discussed the 7 ways to benefit from writing an ezine article.

Increase Web Site Traffic by Writing Your Own Ezine Article

If you want to increase web site traffic without spending a dime, then write your own ezine article. It’s one of the most effective web site promotion strategies you could use. It can even be more effective than paid advertising.

Improve Search Engine Ranking with Correct Keyword Density

If you are serious about improving search engine rankings, you need to check the keyword density of your web site. In order to do this you must integrate proper keyword phrases within your meta tags and web copy.

7 Essential Steps to Web Site Promotion

Web Site promotion should be the major part of your web site marketing plan. It’s not enough just to design a beautiful web site and put in on the Net. Promoting your web site has to be done constantly if you want to get a continuous stream of traffic to it. If you don’t drive traffic to your web site, your online business venture will soon fail.

8 Steps to Creating a Simple Business Plan for 2003

Your business plan is like a road map to long-term success. You may have been in a situation where you didn’t have a map to find your destination and ended up horribly lost wasting precious time and money. Well, the same can happen if you don’t plan out your business strategies.

How to Use an Automatic Responder for Effective Prospect Follow-up

When a prospect shows an interest in your product, if you don’t deliver what he wants immediately and follow up on him, you lose sales. No matter what you’re selling online, using an automatic responder to do personalized follow up, can drastically increase the amount of sales you receive. It can also dramatically cut down on manual follow up of your prospects.

How to Create Your Website Marketing Plan

Creating a web site without developing a web site marketing plan is the same as planning for failure. A web site marketing plan is essential not only just to survive but to continue to thrive and expand your business. You should spend 80% of your time marketing your web site. It’s the life blood of your online business. When to create your web site marketing plan. Most of us probably create a web site first before we plan to market it. However just like a business plan, you should prepare your marketing strategy ahead of time.

Web Site Redesign 12 Ways to Rejuvenate

When surfing the Web these days, you often come across web sites that suffer from stagnation – they look old, obsolete or appear to have been designed by an amateur. Your web site needs continuous improvement to capture and engage your visitor’s attention. If not, they can easily click away to your competitor’s site.

How to create your web site marketing plan

Creating a web site without developing a web site marketing plan is the same as planning for failure. A web site marketing plan is essential not only just to survive but to continue to thrive and expand your business. You should spend 80% of your time marketing your web site. It’s the life blood of your online business.