About Gerry McGovern

For your web content management solution, contact Gerry McGovern http://www.gerrymcgovern.com

Subscribe to his New Thinking Newsletter: subscribe@gerrymcgovern.mailer1.net
Intranets : Strategy First, Usability Second

More and more intranet teams are buying into the need for usability. However, usability is not a strategy, and without a clear strategy, usability can become a pointless, wasteful and counter-productive exercise.

Is Communications Up To Running Intranet?

The natural home of the intranet is in communications. However, intranet management requires particular skills that many traditional communications departments don’t have.

Is This You? (Reader Persona Design: An Example)

Do you work in a medium-to-large organization whose web content you feel could be put to better use? If so, you’re my target reader.

How to Measure the Value of Your Web Content

The way to make web content more valued is to make it more measured. The more ways you can measure the value your content delivers, the more your career will be valued.

Web Content is a Hidden Asset

Most people within most organizations don’t value content. In a typical organization, the higher up you go the less appreciation there is. That’s all about to change because content is a ‘hidden’ asset of great value.

Web Content Management: Top 10 Predictions for 2005

Web content management will continue its shift away from a technology focus towards a content one. 2005 will be the year when the professional editor will be given more responsibility in running the website.

Web Content Management Comes of Age in 2004

2004 was a year when web content came of age, as more and more organizations recognized it as an asset, not some commodity. More and more organizations have begun to put content first, technology second.

No News This Week: Only Publish What is Useful

Don’t publish for the sake of publishing. You may have one key message that you leave on your homepage for years. It’s not a matter of having content that is new or old; it is a matter of having content that is relevant and useful.

Technology Not Answer to Every Problem

Understanding where technology is strong and where people are strong is an essential skill of the modern manager. Too often today, technology is doing things that would be better done by people.

Internet Marketing Motto: Be Useful.

E-marketing is about substance over show, logic over emotion, and text over graphics. Good web marketers follow the Google motto: be useful.

Achieving Greater Simplicity Involves Managing Increasing Complexity

Never before has there been so much to choose from, and never before has it been more important to eliminate most of these choices.

Do You Manage a Website or A Warehouse?

There are two types of people involved in websites today: those who see content as an asset, and those who see it as a commodity. The latter better start looking for a new career.

Do You Make This Obvious Web Design Mistake?

The most common web design mistake is to design for the exception, and to ignore the obvious. That’s because designing for the obvious is boring, while designing for the exception is fun.

Web Content Management Depends on Trust

You must be able to stand over everything that is published on your website and say that it is all accurate and up-to-date. Trust is a fundamental building block of professional web content management.

No Website is Better Than a Bad One

Not publishing is much better than publishing poor quality content. Most people come to websites to carry out tasks. Quality content will help them complete these tasks quickly and efficiently. Poor quality content hinders task completion, and frustrates and annoys people.

Knowledge management: Are You Too Busy to Think?

There are certain words you need to ban the use of, and “busy” is one of them. In knowledge-driven economies, “busy” is an outdated word that reflects a manual labor approach to work. Instead of “busy” you need to use words such as “effective” and “productive”.

Less is More for University Websites

Many university websites are poorly organized, and filled with out-of-date content that has been directly published from print. Delivering a better service to students and staff faces challenges because of decentralized management structures and concepts such as academic freedom.

Less is More For Government Websites

Many governments have so far approached the Web with a rather crude strategy of getting every service online.

How to Judge a Good Website from a Bad One

How a website has written its links is an excellent way to judge its quality. Good websites tend to have a rich and intuitive link structure. Good web writers think clearly about how each piece of content links up with the rest of the content on the website.

Blogs and Blogging: Advantages and Disadvantages
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Isn’t it interesting that some of the most significant ‘revolutions’ of the last twenty years have all had to do with writing?

Not Everyone is Worth Supporting

Support costs money. Some customers are worth supporting because they are, or have the capacity to be, profitable. Some customers are not worth supporting because the cost of supporting them is greater than the profit that can be made from them. Differentiating between profitable and unprofitable customers is a critical skill.

Support is Where Brands are Won and Lost

If brand loyalty is best measured by gut feeling then there are few better ways to test its strength than when a customer requires support, because that’s when feelings are high. Today, most organizations pretty much wash their hands of the customer after they’ve sold them the product. This is a shot-sighted strategy.

Getting Senior Management Engaged in the Web

The extent of senior management involvement in the Web is a clear indication of the value of the Web to your organization. If your senior management currently don’t recognize the importance of the Web, then it is vital that they are educated as to its value.

The Web: Inside the Bubble Was a Revolution

It is said that we overestimate the short-term impacts of a revolution and underestimate the longer-term ones. I have known people who overestimated and others who underestimated the short-term impacts of the Web. I have met some who believed that after the dot com bust, the Web wasn’t that important anymore. They couldn’t be more wrong.