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About George Schildge

George Schildge founded Matrix Marketing Group, Inc. As the company's president, his vision is to ensure top-notch sales and marketing firm to Matrix Marketing Group's clients. Schildge's professional offerings focus on the measurable skills, experiences and return-on-investment needed to enhance a company's value to its clients and drive business results.
Marketing Outsourcing: A New Reality

Despite the downturn in the economy, businesses must continue to market their products and services. But the way they do this has changed. The hope is that this may only be a temporary slowdown, but at the very least, the economy is more uncertain than it’s been since the early 1990s.

Marketing Audits: Why Principles Of Accountability In Marketing Are Useful

More audits are being performed in financial departments today due to the irresponsible behavior of a few top executives. Why stop there? Might it not be useful also to look at marketing investments as a fertile field for scrutiny? A marketing audit would measure profit and loss just as an accounting audit does. That is, it would measure return on investment (ROI). This article points out the benefits a company can derive from measuring the ROI of marketing to see whether this vital activity is being used to its full potential.