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About Gary Angel

Gary Angel is the author of the "SEMAngel blog - Web Analytics and Search Engine Marketing practices and perspectives from a 10-year experienced guru.
Ad-Based Sites and Content Networks

Content Networks are the primary source of revenue for most Ad-Based sites. Measuring to optimize revenue from these sources is an interesting set of problems – but even more interesting are cases where a site blends revenue from multiple sources. Most common among these are sites that sell banner ads directly as well as Content-Network placements.

Measuring Internal Search w/ Functional Web Analytics

This is Part IX in an (epic) Series on Functional Web Analytics.

Measuring Ad-Supported Content Success

Part VIII of a Series on Functionalism and Web Analytics – (You may want to visit http://www.semphonic.com/resources/whitepapers.asp and download the White Paper on Functionalism as a detailed technical companion piece to this series).

Microsoft Live Search and Web Analytics

The recent launch of MSN Live Search sent shock-waves through the web analytics community.

Benchmarking, Web Analytics and Functionalism

I had a comment/question yesterday that I thought raised an essential question about Functionalism, web analytics and how to think about them.

Navigation Functionalism and Web Analytics

Every shopping experience is framed by a specific set of navigational elements. This is as true in traditional retail as it is on the web.

Mis-Understanding Functionalism

I recently came across Matt Jabobs’ blog on Functionalism and I figured it was worth taking time out from my ongoing series to comment on it since I think it shows (unintentionally) just how much better Functional Analysis is than the schemes that preceeded it.

Functionalism and Web Analytics: KPI Stew

(You may want to download the White Paper on Functionalism as a detailed technical companion piece to this series).

Visitor Segmentation’s Role in Web Analytics

It’s pretty much impossible to give a fair accounting of someone else’s methodology. You’re almost bound to simplify in the wrong places, give the wrong emphasis, miss the finer points.

Just What, if Anything, is Wrong w/ Web Analytics

Is there really a problem with the way web analytics is performed? I think there probably is, but I don’t pretend to know the answer for sure – or to believe that it’s a question that can be easily answered.

Functionalism and Web Analytics: The Basics

This is the second part in a series on Functionalism and Web Analytics.

Functionalism and Web Analytics

(You may want to download the White Paper on Functionalism as a detailed technical companion piece to this series).