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About Galen De Young

Galen De Young is Managing Director of Francis SEO, a Michigan firm specializing in B2B search engine optimization. He blogs on the subject of business-to-business search at B2B SEO.
So What Links Should you Nofollow?
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A few weeks ago, there was a lively exchange on Search Engine Land about using the “nofollow” link attribute to sculpt PageRank.

Driving Conversion in B2B SEO

Obviously, getting your site to rank highly in the search engine results and getting searchers to click through to your site is one of the first objectives of B2B search engine optimization. But that’s just the beginning. You still have to turn the visitor into a customer or client.