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About Fredrik Wacka

Fredrik Wacka is the author and founder of the popular CorporateBlogging.Info blog which is a guide to business and corporate blogging.

Visit Fredrik Wacka's blog: CorporateBlogging.Info.

Blog Talk: Conversation Does NOT Need Comments

I see blogs as tools for conversation and personality in enterprise communications. On an abstract level of discussion most bloggers probably agree…

Corporate Blogs — Instrument For Conversation Alignment

An interesting perspective on corporate blogging from gapingvoid: Every market has an internal and external conversation.

CEOs Refuse To Blog

Via USA Today: Some large companies, including Boeing, General Motors, Hewlett-Packard and Sun Microsystems, are letting senior executives blog …

Once Known As A Blog…

I’ve been saying this for a while too — the word “blog” will become obsolete. For business purposes we will not need it in the future. But we sure need all the features of the blog.

Blogs Now Part of the Marketing Strategy

If you want to gain a deeper understanding of the changing field of communication your blog exists in …

Context For Your Blog

If you want to gain a deeper understanding of the changing field of communication your blog exists in, take a look at the presentations from WOMMA Summit 2005. The focus is obviously word-of-mouth marketing, and blogs are just one tool from that perspective. But many of the speakers did talk about blogs as part of their strategies.

Corporate Fan Blogs

That’s a nice, and immediately understandable, phrase: Corporate Fan Blogs. Halley Suitt writes about them in Worthwhile …

Technical Question: Safe To Move Ones Feed?

I need help and would appreciate if someone could enlighten me on a technical question. I found the following in a comment to Neville’s blog:

Viral Marketing – Is It Infectious?

In a thesis from Copenhagen Business School Viral Marketing is said to be relevant for “nearly every type of organisation”.

PR, Advertising Proves Information Technology’s Historical Shortcomings

One of the advantages of beeing at a conference is the sudden meeting, a short discussion with someone, and – voila – you got yourself a new perspective.

Blogs Fit The French Culture

When a Swede, or Scandinavian in general, feel unfairly treated by authorities, companies, life — many of us say: “This they wouldn’t have accepted in France.

Lawyers Take Control Of Macromedia Blogs

The news that Adobe is to aquire Macromedia is affecting, profoundly, Macromedia bloggers.

Character Blog Discussion

A Taste Of What’s To Come. Where Steve Rubel completely trashes the idea of character blogs, Rok Hrastnik embraces them…

Character Blog Discussion — A Taste Of What’s To Come

Where Steve Rubel completely trashes the idea of character blogs, Rok Hrastnik embraces them…

Online Ad Agency Carat Makes Blog Entry

Carat Interactive will launch a new practice for clients interested in employing blogs as a marketing tool, according to MediaPost.

Time To Discuss Blogs With Ad Agencies

Robert Scoble argues over at The Red Couch that you never should let your ad agency write your blog. I agreee – their expertise has nothing to do with blogs. In fact, advertising is in many ways something opposite to blogs.

Outgoing Links Reveal Internal Blog

One of the major sports brands will use blogs as a part of their event strategy for World Cup 2006 .

Defining The Relations Between Blogs, E-zines, RSS And E-mail

The best way to explain something new – like blogs for example (yes, they are new to most of the world) – is to compare with things people actually know.

The Difference Between Internal And External Blogs

After eight months of internal blogging Dennis Hamilton writes about how internal blogs differ from their external cousins.

Blog Event Postponed: So What?

New Communications Forum Europe has been postponed, as you probably have seen on a few blogs. There is a rather interesting discussion going on as to why not enough people wanted to attend.

What Bloggers Can Learn from Speakers

Blogging is not something completely new. It is just a new tool, as I have pointed out several times.

Blogs For Collaboration Between Companies

Could we help Chlo, a French student, to find relevant blog examples? She contacted me to find out if I knew of any blog projects launched to facilitate collaboration between companies.

EU Commissioner Blog “Hijacked” By Eurosceptics

I still think Margot Wallstrms blog is a really good idea, but as The Times reports it’s not only a positive experience for her …

Blogs & Wikis: Technologies For Enterprise Applications

The Gilbane Report provides an in-depth look on how to use blogs and wikis in the corporate world.