About Fredrik Wacka

Fredrik Wacka is the author and founder of the popular CorporateBlogging.Info blog which is a guide to business and corporate blogging.

Visit Fredrik Wacka's blog: CorporateBlogging.Info.

Internal Blogs Not Always Blogs as We Know Them

My point exactly: BusinessWeek writes that corporate blogging is an internal rather than external communications channel. And not only that — the “bloggers” don’t even know they’re blogging.

Swedish Television starts Pod-TV

SVT, the Swedish public service broadcaster, has started Pod-TV.

Blogging Starts a Boomerang Effect

Internal executive blogging is internal only, obviously. But external executive blogs have major internal effects too.

Active Blog Readers Invited to Political Debate

Later today European Commissioner Margot Wallstrm will arrange a chat online.

Corporate Blog Survey

Making a slow start with blogging. Enjoyed doing absolutely nothing productive for a couple of weeks and I like to hang on to that feeling for a while…

Blog Networking Really Works

I want to tell you a blog success story — a story about how I were able to start a project for client that never would have happened without blogging.

Coca-Cola: “Remove the Link to Us”

Maybe I shouldn’t be surprised, but I am. Big companies should have learned by now. But Coca-Cola stepped in it — big time — when they asked the owner of a fan site to remove the link to them.

Authenticity and Trust

Jesper and Jon is is looking for input on the relation between authenticity and trust. They believe there’s a strong relation between them…

Internal Communication — The Real Challenge Of Employee Blogging

The more I think of it, the more obvious it becomes. The only long-term tool a company can use to “control” blogging employees is internal communication; the things we do to support a corporate culture where all employees understand what the company is doing, where it’s going and why.

Blogs as

Revenue Roundtable put thought leader content into context, and one of the tools is obviously blogs. Take a look, there’s a nice mindmap of the different sources.

Preliminary Corporate Blogging Survey Results

Backbone Media has released some preliminary results from their onging corporate blogging survey….

GlaxoSmithKline Blogs About Health to Stimulate Debate

GlaxoSmithKline, the pharmaceutical company headquartered in the UK, is blogging. More specifically it’s GSK Laboratory in France (of course) that has started Avenir de la Sant.

Policies Compared: Today’s Corporate Blogging Rules

On four points, all of the eight most well-known corporate blogging policies agree — corporate bloggers are personally responsible and they should abide by existing rules, keep secrets and be nice. Those four principles are the core of today’s corporate blogging rules.

Listen to RSS feeds

The RSS Diary reports of Speakwire, a service that allows you to listen to (selected) feeds instead of reading them. I haven’t checked it out in detail, but the basic idea is great. Both Rob at the RSS Diary and Speakwire makes a strange comparison, though.

Evangelists generate revenue

We know the power of Word of Mouth already, many os us, but this is a great example.
From WOMMA: “…only five customer evangelists were responsible for generating $200,000 in sales (35-40% of its total revenue) for one liquor store in Chicago…

The MeWe Generation — Crying out for authenticity

Swedish think-tank and research company Kairos Future releases their new book The MeWe Generation this month. It’s “…a journey through new values and mental styles… a book about mobile and multiple young identities.”

White Paper — The Corporate Blogosphere

21Publish has released a white paper called “Your Corporate Blogosphere — Selecting a Solution to Enable More Efficient Workplace Communication & Knowledge Sharing”.

How Corporate Blogging Started At Microsoft

In A Brief History of Corporate Blogging at Microsoft Korby Parnell tells his story about how corporate blogging started at MS…

Dear Google: A Blogger Wish List

Dear Blogger, I have tried to find ways to switch from Blogger to another publishing system, but there are problems I’d like to avoid.

Quick tip: Reading Feeds On Your Mobile

Just a quick tip about the perfect(?) solution to keep an eye on your RSS feeds while being away from the computer.

Blog Risk Assessment Teams

Compliance Solutions Advisor takes a look at the risks of business blogging — pointing out many things to consider but also, I think, misunderstanding the spontaneous and personal nature of blogging.

They’re Stealing My Posts — Yours Too?

Just found the site www.2yellows.org. It’s some kind of aggregator site where they re-publish posts from other blogs. That would be ok, for me at least, if they just said who originally produced them.

Valuable Blog Survey Results From Germany
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In Germany the CRM agency Proximity has asked 2,700 internet users about weblogs. And the results are both interesting and valuable …

Podcasting: The Evangelist And The Skeptic. And Me.

Neville Hobson has written an excellent piece about podcasting, walking you through what it is and how you can use it to add a human and informal touch to your communication.