About Frederick Townes

Frederick Townes in the owner of W3 EDGE Web Design. W3 EDGE is a Boston web design company that specializes in search engine friendly design, Internet marketing and conversion optimization. Contact them today for a free quote and more information on how to make the most of your online presence.
Dos and Don’ts to Improve Google Ranking: Ranking Factors, Good and Bad
· 16

Among SEO professionals, there isn’t always consensus on precisely which and to what degree site factors contribute or detract from rankings on Google because the factors actually vary by industry. There are indeed, a number of contentious issues: markup and content quality, use of title tags, site organization and even arguments that Google Analytics data factors in to site rankings. Not likely (yet), but certainly up for debate among SEO professionals.

Get Your Blog Google-Ranked In 30 Days or Less
· 23

Blogs have been around long enough to become standard elements of the web landscape. They’re easy to construct and manage, they create fresh, user-generated content and, if well-executed, blogs draw crowds and the attention of search engines.

Whether starting out with a new domain name, or a domain that’s been around for a decade, you can rank your blog on Google if you just do what Google wants you to do. So here are 25/50 tips to get your blog ranked by the world’s biggest SE.

Links Range from Good to Bad to Ugly
· 1

As a site owner, it’s important to devote what link building time you have to creating connections that count – really count – as far as search engine spiders are concerned.

In fact, there’s a range of site link types – links diversity. Some are more valuable than others. Spend your time and resources building the highest quality links and you’ll quickly see the value of these efforts.

Hosted Content

Hosted Content, The Quest for the Perfect Link

Ask Google, search engines love links. Of course, they love some links more than others. For example, a simple link exchange (reciprocal link) doesn’t have as much value to search engines and so, it doesn’t receive the same weight as a non-reciprocal (one-way) link – the theory being that a one-way, in-bound link is a recommendation from a site owner to visit this linked site. The link, itself, is testament to the quality of the site being referred.

Effects of HTTP Acceleration / Compression
· 1

There are plenty of reasons visitors convert and even more reasons they don’t. The site’s layout, color choices, word choices and call to action, button/anchor text, layout, nomenclature and similar factors all have an impact on a site’s conversion rate. These are factors that you can manage and control.

Identifying the MDA for Optimized Site Pages

Identifying the MDA for Optimized Site Pages

Landing Page Usability: More Than Just The Curiosity Factor
· 1

A landing page is the page that visitors first see after becoming curious enough to click on a link to your site. The link may be found on search engine results pages, within a specifically-targeted email, on the site’s navigation toolbar or within another website.

Search Engine Promotion: No Strategy, No Success

Whether you’re planning the launch of your first site, or wondering why your site counter is actually moving backward, stop.

Conversion Optimization: Picking Up Where SEO Leaves Off

Search engine optimization (SEO) gets them to the site. What they do (or don’t do) once SEO has done its job is up to the site owner or designer.

Strategic Site Migration: Planning For Success

An analytical approach to moving an existing business web site from one Internet Service Provider (ISP) to another will increase the likelihood of a seamless transition.

SEO versus Marketing: The Fine Art of Copywriting
· 2

Forget everything you’ve ever read, heard or seen about web marketing. Forget the marketing gurus and poo-bahs who tout the need for SEO (search engine optimized) text. The information upon which you’ve based your on-line marketing strategy is outdated. It is soooo last millennium.