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About Frank Reed

Frank Reed's blog Frank Thinking About Internet Marketing provides practical advice and insight for Internet marketers from local SMB's to Fortune 500's. Frank provides Internet marketing services through FT Internet Marketing, Inc.

In addition, Frank is a regular contributor to Andy Beal's Marketing Pilgrim and Mike Moran's Biznology blogs.
Big Businesses Coming Up Short In SEO

A study published recently by Conductor, Inc. and reported in MediaPost today gives some interesting insights into the world of big business and organic search. It seemsfortune-500 as if they either haven’t been introduced completely or they simply don’t get along.

eMarketer Predicts Shrinkage For Local Ad Market

It’s that time again folks. It’s time to write a headline that if someone doesn’t look beyond the statement it may seem a little odd or maybe even shocking. Of course since we are concerned with Internet marketing here this is actually a story with a pleasant ending.

Fusing The Concepts Of Search And Twitter

With all of the sniping that has gone on recently between Google and that annoying little pest that keeps landing on its shoulder called Twitter wouldn’t ittwitter-bird be nice to learn how to get value from one or the other?

Is A Facebook Friend, Really A Friend?

We are sifting through mountains and mountains of information and data these days. There is more to look at and digest and analyze and consider and handshake-friend1ponder and complain about and on and on. Not only that but we now have so many friends that who has time for anything?

Google Letting Users Post Their Health Records Online

Before we get started I need to tell you that I will need to fight a strong bias here to write about the issue of health records online. I have some google-health-logobackground in the use, power and neglect of medical records from my days in the insurance business.

Skittles – Didn’t Taste The Rainbow On Twitter

The question was asked here yesterday by Joe Hall and there were as many opinions asskittles there are colors in a bag of Skittles but as of this morning the jury is in.

A Lawsuit Featuring Dunkin’ Donuts, Online Anonymity, and Dirty Bathrooms

The Maryland Court of Appeals has overturned a previous ruling that would have required a website that was beingrestroom-sign charged with defamation due to comments from anonymous ‘users’ to turn over their identities immediately.

A Great Story Of Making A Sale On Twitter

Want to hear a great Internet marketing story? It has a very happy ending. Well, let’s not get ahead of the story.

‘Print Is Dead’ – Not According To This Study

Last week was a rough one for the newspaper industry.

The Story Of Facebook’s Attempt To Buy Twitter

In a BusinessWeek article takes us on the journey of how one monster of social media tried to swallow an up and comer but didn’t quite have what it takes.twitter-logo

The True State Of Online Advertising, If There Is One

If you would just read the last post I did you would see a report that touted the continued growth of online marketing despite the economy as reported by CMO’s of 518 companies. That’s so yesterday though. As reported in the Wall Street Journal, Market Research Group IDC reports a different point of view. Or is it?

Celebrities Engaging With Public Through Twitter

On the tail of the Oscars this weekend comes a story from the NY Times. I have read it several timeskutcher because I can’t get over the possibilities. The possibilities of what you ask?

Kid’s Brains Affected By Social Media

You may have thought that the headline should read “Social Media Changes Minds” because of all the brain-picturewonderful things that social media adds to our lives (I’ll let you determine what wonderful things it does for you). But across the pond there’s concern that social media is actually changing the brains of young users.

A Wild Week For Facebook, And Its Users

Facebook has had quite a week. If it is true that there is no such thing as bad publicity then this week has been a social-media-collagewindfall for the social networking giant. I have even read some conspiracy theorists who believe that the whole terms of service ‘incident’ was intended. I’m not sure I can go there but to be honest it does make some sense.

Facebook’s Terms Of Service

Yielding to pressure from it seems like just about everyone, Facebook is saying that it will make changes to the recent changes in its Terms of Service (TOS) (in other words going back to how it was). The WSJ covers the ‘event’ in their online edition.

Trident Viral Marketing Campaign Isn’t Working

We love to talk about the successes of online video. The viral nature of a good campaign can mean trident-gumsignificant impact to the bottom line of a company. Just ask Blendtec. Most are familiar with the “Will it Blend” video phenomenon that still has legs after almost 2 years.

Facebook Now Owns All The Content You Put On…Facebook

As I was sitting down to a nice comfortable night at home I was alerted via Twitter about a change in theterms-of-service Terms of Service (TOS) at Facebook that could be pretty significant. Since I am not totally aware of the protocol for referencing tweets as sources, I will simply give you the whole deal here so the right people can get their Twitter props:

SEC Is Investigating Apple’s Profits

apple-logoWith all the bad economic news flying around including massive Microsoft layoffs, Intel’s first performance concerns in a long time and IBM job cuts, Apple had its best quarter ever as reported in the WSJ.

Do You Have A Mission Statement?

Today I had an epiphany of sorts. A revelation, if you will. The result of these great new truths in my life were the following; a panic attack, followed by a hypochondriac-type list of symptoms that can be attributed only to that harshest of all diagnoses: reality.

LinkedIn Gains A Google Veteran

While it certainly is not an exodus there have been some high profile Google executives leaving the Mountain View nest for other opportunities.

AOL Trying To Monetize Bebo

I know I have been tough on AOL in the recent past. Unfortunately, they make themselves such an easy target that you almost feel dirty taking shots.

Online Sales Are Down, But Are They Out?

It’s officially over folks. We are going back to slide rules and abacuses. Throw away your computers because there is a report that in the first 23 days of November online sales overall is off – gulp- 4%. That’s right 4%.

Change Your SEO Campaign

We are still in the wake of the historic election and the most prominent word that seems to be on everyone’s mind is change. Now, for change to come from Washington we all can safely say, regardless of party affiliation, that it will take quite a while. In other words, don’t hold your breath unless you are ready to pass out from lack of oxygen. There is one area, however, where you can enact change and possibly have an effect on your business before the Inauguration in January. That area is your search engine optimization efforts.

Search Marketing Has Two Sides

Search marketing has two distinct faces. One is a purely technical side that deals with percentages and code and all things geeky. The other is the reason why you do it: to do more business via the Internet. I have seen these two sides face off and claim that the mere existence of the other makes life impossible for them. I have seen these two not communicate at all. I have also seen these two sides cooperate. In the end though, this is all behind the scenes stuff. How we look to the business world should be on everyone’s mind.
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