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About Frank Reed

Frank Reed's blog Frank Thinking About Internet Marketing provides practical advice and insight for Internet marketers from local SMB's to Fortune 500's. Frank provides Internet marketing services through FT Internet Marketing, Inc.

In addition, Frank is a regular contributor to Andy Beal's Marketing Pilgrim and Mike Moran's Biznology blogs.
Pepsi Shifting NFL Ad Dollars Online

In what may be a mini ‘bell weather moment’ in advertising, Pepsi has decided to keep its usual Super Bowl advertising money in its bank account. While they are not exactly saving it they are certainly redirecting it to online opportunities. I say this is a potential ‘bell weather’ moment because it ends a streak of 23 consecutive years where Pepsi has advertised during the event that attracts some of the largest viewing audiences in the history of television.

Facebook Nabs #1 Honors For Site Visits On Christmas Day

While most of us in the Internet marketing “industry” were all aghast at the Facebook privacy problem of ’09, the rest of the world could have cared less. You know those people, right? The ones who don’t live and breathe this stuff to the point that all perspective is lost?

The Bad Habits of Social Media

I had just dropped my daughter off at school this morning. As I waited at a traffic light a woman was making a left turn heading in my direction. I noticed she rolled down her window despite the rain that was falling. Immediately my mind went to “She’s smoking.” I was right. Next I went to the inevitable “She is going to toss that cigarette butt into the middle of the road” because in her nicotine choked mind that is not littering, She did.

The Top Twitter Trends of 2009

Before we get into the meat of the article I have a challenge for you. Say “Top Twitter Trends” 3 times fast. Frustrating isn’t it. Every time I try it I end up saying “Top Twitter Twends” thus giving the Baba WaWa (Barbara Walters for you young kids) sound to it. As you have likely guessed I think I may have too much time on my hands so let’s get back to the real deal.

Facebook Responds To New Privacy Problems

While many people already lie on their Facebook profile despite the pleas by Privacy Czar Mark Zuckerberg to keep the Facebook database clean for YOUR benefit, it is now an informally ‘recommended’ practice by some at Facebook. Before we move forward, let’s put this on the table first. Facebook’s move toward less privacy for its users may have profoundly changed the service once the full scope of what they are looking to do hits the masses.

AOL Might Be Looking To Sell ICQ

AOL continues to travel into the brave new world that it is venturing into as the lines have been cut that once attached it to TimeWarner. Of course, there will be a lot of scrutiny which often leads to criticisms but that’s just part of doing business.

Twitter App Numbers Growing Strong Going Into 2010

At the LeWeb conference in Paris Twitter is busy making sure that all the developments in the real-time search and social media world aren’t just coming from the Googleplex. Maybe it’s the end of the year rush or it’s the need to create excitement going into 2010 since 2009 was a rough year for many. Whatever the reason the news is fast and furious inthe space in general.

Americans Overloaded On The Internet

No wonder I have had this feeling lately that I am always full and the waistline is expanding a bit. It’s all this information and data that I am ingesting on a daily basis. Boy, if only limiting my data intake time would make the waistline go away I’d be there in a heartbeat but I digress. We all know that the average person is taking in more information on a daily basis than ever before but just how much is too much?

The Young Are More Likely To Respond To Mobile Advertising

It appears that it is finally safe to say that if mobile hasn’t completely arrived it is certainly in the room and recognized for its potential. Should we declare 2010 as the ‘Year of Mobile’? Sure, why not. There will be others and honestly it means nothing to hype it. Let’s look at what’s actually going on at street level.

Talks Surface of a Newspaper Industry Bailout

“You gotta be freakin’ kidding me!”

President Obama Admits To Never Using Twitter

Social media is about community, right? Social media is about relationships, correct? What is required in a genuine relationship? People exchanging ideas and thoughts with each other and getting to know each other is how I look at it in an incredibly basic sense. At least that’s what I think. While social media is considered to be advancing our ability to connect with others it is still important to caution just how much we trust who is saying what.

October Marked First Decline For Twitter Visitors In A Year

Before you read any further just lean back and take a deep breath. You are about to enter the “Research Zone”. You know the place well. It’s where we give you shocking numbers that someone has come up with using their “methodology” and it is then used to create shocking headlines around the Internet for your reading enjoyment. It’s almost like having an informant who whispers something in your ear then you get to blab it all over the place and set the masses running.

Twitter Squatters Have Brands Upset At Twitter

If you were the folks at Twitter and you are talking about offering commercial level services that are going to eventually generate the mythical revenue that everyone is yapping about wouldn’t hate to hear about enterprise unrest among the ranks? The issue of Twitter account squatting is nothing new. There has also been little mention of it in the news as of late.

Newsday Writer Leaves Due To ‘Pay For Access’ Decision

Here’s an interesting twist on the ‘pay for access to conten’t dilemma that faces the newspaper industry these days. Newspapers who do this may actually lose a writer or two! While it’s not likely that staffers at any newspaper are looking to just walk out the door to another job because there really aren’t any but you may get some that are going to walk n principle.

The Rising Problems of Facebook Reconnect

With Halloween looming in the very near future one wonders if the ‘reconnect’ feature’s algorithm doesn’t have a little bit of ‘All Hallow’s Eve’ mischief in it or is programmed for the macabre. Either way it is managing to upset more than a few Facebook users with suggestions that border on the, well, bizarre.

Airlines Using Social Media To Relay Location In The Sky

No, this is not about God using Twitter so if you have any issues around that please put them aside now. This is actually about a service that some airlines are putting in place that utilizes Twitter and Facebook to update those who care where you actually are while flying from point A to point B. Just another update on every minute of everyone’s life brought to you by social media.

Mashable reports:

Twitter Denies Rumors of Video Inclusion

Seems like just yesterday that the Telegraph was reporting that Twitter was considering the introduction of video tweets into its playbook (actually it was just yesterday). Interesting and scary thought all at once (honestly, do you need to actually see some of the folks who pass along their nuggets of 140 character wisdom?). So while it makes for a nice article and creates the some speculation, what was actually given to the folks at Mashable was even more important.

A Lawsuit Concerning Facebook, a Marketing Company, and a Pizza Joint

I am a big fan of pizza. Maybe it’s my New York / New Jersey roots but there’s nothing like a really well done pizza with (insert favorite topping(s) here) sitting in front of a ballgame of some sort. You get the picture right?

Do We Really Watch That Many Online Videos?

This week comScore has released the latest numbers regarding video viewed online and I am still scratching my head. According to the findings (remember class, repeat after me – “It’s research and research ain’t perfect”) in August of 2009 there were just over 25 billion videos viewed by the approximately 161 million US Internet users. That works out to be an average of 157 videos viewed per user during that time period.

Texas Tech Head Coach Outlaws Twitter from Team

Unless you are a college football fan (hang in there social media geeks, we’ll get to your stuff soon enough ;-) ) you probably wouldn’t even have a clue what this post is about. Honestly, unless you are a Texas Tech student or fan or resident of Lubbock, TX you may not know what a Red Raider is.

Washington Post Cracks Down On Journalists’ Social Media Activities

What is probably most ironic about the story that you are about to read is the fact that an journalistic icon, the Washington Post, is trying to maintain control of its staff while it can’t even keep an internal memo from going public. Having made that observation from the start you can see that this is not going to get any better for them. 

Doctor Trainees Sharing Private Patient Information on Facebook

Social media has become the newest and possibly best way to expose just how stupid people can be. Last week we talked about the rocket scientist burglar who left Facebook’s equivalent of breadcrumbs to his front door. Hey, he is 19 years old and probably not the sharpest knife in the drawer anyway so maybe it’s not that unusual (actually it is but for this post we’ll say it).

Newspaper Publishers Divided Over Paid Content

So the big guys like Rupert Murdoch and Barry Diller have already told us that paid content for newspapers is the wave of the future.

The eBay-Skype Deal Hits Roadblock

Just when eBay thought they had moved Skype, the Wall Street Journal tells us “Not so fast!” A copyright suit has been filed in Northern California by the founders of Skype over the use of a technology by Skype. The license to continue its use ended in March and since then the founders of Skype and the flounders that bought it have been duking it out in a the UK which has already cast doubt on the deal.