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About Frank Reed

Frank Reed's blog Frank Thinking About Internet Marketing provides practical advice and insight for Internet marketers from local SMB's to Fortune 500's. Frank provides Internet marketing services through FT Internet Marketing, Inc.

In addition, Frank is a regular contributor to Andy Beal's Marketing Pilgrim and Mike Moran's Biznology blogs.
Social Search Is A Matter Of Trust Not Technology Social Search Is A Matter Of Trust Not Technology
· 1

There’s been a lot of commotion recently about the integration of social signals into the search results of both Bing and Google. Bing has the upper hand with those signals coming from Facebook while Google is still Google, and is …

The Bing Opportunity: Be the Anti-Google
· 20

I have had several discussions over the past few weeks with Stefan Weitz, director of search for Bing, and Andy Chu, director of product management, Bing for mobile, about some pretty cool things on the horizon for Bing. We can’t …

Google: I Want To Love You, But…
· 9

I feel like every Friday I am spending time griping about Google in some way as it relates to the local search market. Well, it seems that way because I am actually doing that. The only reason I rant is …

Is Human Google Phone Support the Internet

Everyone wants to believe that something spectacular and mysterious is true. Among the many ‘legends’ are Bigfoot, the Loch Ness Monster (Nessie) and more.

Well, for the Internet marketing set one of these legends is the mysterious monster that isn’t so much a being but an action. It’s called the Legend of Humanoid Google Customer Service Support Entity. Believe it or not, there has been a siting but we are not ready to say that this mythical creature truly exists.

Is Human Google Phone Support the Internet

Everyone wants to believe that something spectacular and mysterious is true. Among the many ‘legends’ are Bigfoot, the Loch Ness Monster (Nessie) and more.

Well, for the Internet marketing set one of these legends is the mysterious monster that isn’t so much a being but an action. It’s called the Legend of Humanoid Google Customer Service Support Entity. Believe it or not, there has been a siting but we are not ready to say that this mythical creature truly exists.

Is Human Google Phone Support the Internet

Everyone wants to believe that something spectacular and mysterious is true. Among the many ‘legends’ are Bigfoot, the Loch Ness Monster (Nessie) and more.

Well, for the Internet marketing set one of these legends is the mysterious monster that isn’t so much a being but an action. It’s called the Legend of Humanoid Google Customer Service Support Entity. Believe it or not, there has been a siting but we are not ready to say that this mythical creature truly exists.

Why Local Online Marketing is a Mystery to So Many
· 6

No wonder local Internet marketing is a mystery to many SMB’s and even much larger businesses and organizations. Setting aside the fact that there are so many different channels, sites, directories etc that need to be considered, there is a new (and somewhat unfortunate) aspect that is creeping into the picture: complexity.

The State of the Yellow Pages Print Industry
· 3

I have been pretty harsh on the Yellow Pages in the past. Most of my trouble comes from the fact that the medium just isn’t as effective across all verticals as it once was. That’s not to say that it’s not effective at all, because that is untrue. In some areas, it can work well–like plumbing, HVAC and other emergency situations. Of course, by the time you locate the book you probably could have done the search on your computer or smart phone just as quickly, but who’s counting?

Tasks That Should Be On Your Local Search Shortlist
· 1

Recently, I have been talking about local Internet marketing and the rapid developments in the area. Well, as we start 2011, there is a strange sound in the local Internet marketing space—silence. There is a temporary lull in the frantic pace of change and innovation in the Google local search results.

Why 2011 Will Be a Huge Year for SMBs
· 7

I am declaring 2011 the Year of the Online SMB.

For the uninitiated, SMBs are small and medium businesses. They are the Holy Grail for business service providers because there are so darn many of them. They account for around 95% of the businesses in the US. (Either that or they supply 95% of the jobs but either way, it’s pretty impressive.) I like the definition of an SMB being under 100 employees, but up to 500 employees can be deemed an SMB also. There are no hard and fast criteria for determining SMB status but we all know one when we see one.

Facebook Making Changes Towards Their ‘Rejection’ System

Whenever we bark about Facebook and privacy I liken it to complaining about politicians. In my mind, you have no, as in zero, right to complain about a politician if you didn’t cast a vote during the election of that official. Plain and simple. If you are not part of the solution then you are part of the problem.

Arguing Against NFL In Game Tweets

I am a pretty big NFL fan. Have been all of my life. Why? Because the product is fun for me. The product of football that is. Anything else about the drama and the thoughts of players is something I see little to no value in unless there is a personal interest in the player.

JetBlue Runs an Interesting and Successful Twitter Promotion

In the social media world, it is so important to try to do things that haven’t been done before. Why? Well, since social media is so new and the applications of it have not even begun to be thought of yet, you must be a risk taker by default to see if it will work for you and your business. We hear more about social media flame-outs, which I attribute to our human nature to feel that news is mostly negative. Fortunately, there have been some risk takers that have had success worth discussing.

Possible Outcomes Of The iPhone Becoming A Non-AT&T Exclusive

The folks at Apple just need to wake of in the morning to create news of all sorts that could shape the online world in many ways. First, there’s the talk about some profits in Q1 that would make any company happy (The company posted revenue of $15.68 billion and a net quarterly profit of $3.38 billion, or $3.67 per diluted share).

Using Social Media To Get Work

If you prefer to live in the real world you will agree that the job situation in the US is not getting better any time soon. If there are any political pundit types out there who want to duke it out about the what’s and why’s of this situation that’s fine. I’m just stating a fact.

AOL Loses Key Staff After Short Time Away From Time Warner

So you are the new unencumbered AOL that has pushed its ship away from the Time Warner dock back in January. You are underway on a new journey that is supposed to reposition the company and put new life in the once iconic running man’s engine. In order for that to happen one would suspect that having the right people on the ship who plan to stick around would be the goal. Well, if that was the goal someone needs to make some new ones.

Yelp Adds ‘Check-Ins’ To Reviews

The review site Yelp has been interesting to watch over time. It gets a lot of interest from different businesses like Google who was interested buying it. Then it gets more investment from VC’s when those deals don’t pan out.

Coca Cola Teaming Up With Posterous For NCAA B-Ball Tournament Event

When I saw this ‘announcement’ I really wanted to check into what was going on because it involved a brand I have been a lifelong fanatic of (Coca Cola) and one that I have recently started to really enjoy, Posterous.

New York Times Could Announce Paid Model This Week

New York magazine is reporting that the New York Times could be announcing its own move to a paid subscription model as early as this week. If this is the case, we may see more of the dominoes fall in this tenuous conversation. It seems that whenever anyone discusses even the threat of paid content online, a hush comes over the room and people start to whisper like they do when your creepy uncle shows up at the family reunion.

Escaped Convict Taunts Police Using Facebook, Gets Arrested

We are always looking for new applications for social media outlets right? How can we get our message out to more people? How can we create community amongst customers? How we can get 40,000 people to follow us as we escape from the law? Whoa, wait a minute. That last one doesn’t seem very ‘marketing’ oriented does it? Well, that’s because it’s not and it is really a slow news day at least from this blogger’s perspective.

Sports Marketing In The Age Of Social Media

In an attempt to give our readers some real world application of all this social media theory swirling about we will be occasionally speaking with some real people who do the real work. How about that? Today we look at social media and the sports world.

Traditional Media Outlets Dominate Newsmaking

We in the online world take every opportunity to turn our nose up at traditional media like newspapers because they are so 1900’s. Just take a look over the past year of posts that I have done and I at times can lead that charge. For the record, I do not relish in the fact that newspapers are going by the way side in many ways. I see that they are and it’s hard not to notice.

Dissecting Zuckerberg’s Privacy Comments

For many in the online space these days the words “Facebook privacy” would be called an oxymoron. Then of course there would be the usual calling others at Facebook morons and then it would get worse from there but I digress. Michael Arrington recently interviewed the poster child for the “Privacy? What privacy?” movement, Facebook founder Mark Zuckerberg.

AOL’s 1000+ Employee Layoffs Looming

Back in November we talked about AOL’s need to trim their headcount by some 2,500 people. At the time the hope was that enough would walk away from their positions to avert the need for playing the bad guy and actually firing anyone.