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About Feras Alhlou

Feras Alhlou is the president of E-Nor (serving Fortune 500-25). Feras is a frequent national/international speaker at industry conferences including SES, SMX and eMetrics and Google Analytics User Events (GAUGE). Under his leadership, E-Nor achieved multiple Google qualifications including Google Analytics Certified Partner. Feras is a member the Web Analytics Association (WAA). Feras is also a senior consultant, mentor and a coach in WSI, the #1 Digital Marketing Franchise, and serves on WSI's International Advisory Council. Feras has authored a number of whitepapers and articles, including the Analytics Reporting Framework Whitepaper.

Nine Analytics Tips to a Hassle-Free Site Migration
By Feras Alhlou · April 17, 2012

Many site owners and marketing managers experience data loss and lose visibility into their marketing activities and site performance which potentially could negatively impact the bottom line. This article examines practical steps to maintain and improve the quality of your …

Tracking Marketing Response: Building Your Measurement Framework
By Feras Alhlou · January 27, 2012

As you learned in my previous article, Win With Data: A Guide to Improve Your Bottom Line, you understand that no matter what type of website your organization has, tracking marketing response is key to improving the overall performance of …

Win With Data: A Guide to Improve your Bottom Line
By Feras Alhlou · October 11, 2011 · 1

Data and “analytics” are everywhere but you (the marketer or the business owner) are still struggling to derive useful marketing insights and make data actionable to boost sales. Don’t despair! Whether you run an ecommerce business, a lead generation site …