Author Archive for: ‘Feras Alhlou’

3 Analytics Tips To Give Your Lead Generation Program A Facelift

Marketers and business owners continue to spend a lot of money driving traffic to their websites and yet many struggle with lead generation and optimizing the traffic and conversion from the campaigns that they are running. Read these three tips and take your lead generation program to the next level. 1. Focus on Key Metrics What Key Performances Indicators (KPIs) …

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Nine Analytics Tips to a Hassle-Free Site Migration

Many site owners and marketing managers experience data loss and lose visibility into their marketing activities and site performance which potentially could negatively impact the bottom line. This article examines practical steps to maintain and improve the quality of your data when upgrading or redesigning a site, or migrating to a site/new content management system. While the examples used here …

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Tracking Marketing Response: Building Your Measurement Framework

As you learned in my previous article, Win With Data: A Guide to Improve Your Bottom Line, you understand that no matter what type of website your organization has, tracking marketing response is key to improving the overall performance of your website, marketing and the bottom line. The primary three steps of building your measurement framework, which I presented are …

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