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About Feras Alhlou

Feras Alhlou is the principal consultant and co-founder of E-Nor, Inc., a digital analytics and marketing optimization firm. E-Nor’s diverse client base includes Fortune 500 companies. The firm's multiple qualifications include Google Analytics Premium Authorized Reseller, Google Analytics Certified Partner (GACP), and a Google AdWords Certified Partner. Alhlou speaks frequently at industry events including eMetrics, Google Analytics User Events, Search Engine Strategies (SES) and Search Marketing Expo (SMX). He is a Certified Web Analyst, and serves as a co-chair of the San Francisco Bay Area DAA chapter. Feras has authored a number of case studies, whitepapers and articles, including the Analytics Reporting Framework Whitepaper.
3 Analytics Tips To Give Your Lead Generation Program A Facelift 3 Analytics Tips To Give Your Lead Generation Program A Facelift
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Marketers and business owners continue to spend a lot of money driving traffic to their websites and yet many struggle with lead generation and optimizing the traffic and conversion from the campaigns that they are running. Read these three tips …

Nine Analytics Tips to a Hassle-Free Site Migration Nine Analytics Tips to a Hassle-Free Site Migration

Many site owners and marketing managers experience data loss and lose visibility into their marketing activities and site performance which potentially could negatively impact the bottom line. This article examines practical steps to maintain and improve the quality of your …

Tracking Marketing Response: Building Your Measurement Framework Tracking Marketing Response: Building Your Measurement Framework

As you learned in my previous article, Win With Data: A Guide to Improve Your Bottom Line, you understand that no matter what type of website your organization has, tracking marketing response is key to improving the overall performance of …

Win With Data: A Guide to Improve your Bottom Line Win With Data: A Guide to Improve your Bottom Line
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Data and “analytics” are everywhere but you (the marketer or the business owner) are still struggling to derive useful marketing insights and make data actionable to boost sales. Don’t despair! Whether you run an ecommerce business, a lead generation site …