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About Erin Ferree

Erin Ferree is a logo, print and web designer who has been making it easy for small businesses to stand out and to be visible, credible and memorable for the past nine years.

http://www.elf-design.com
Attract More Clients With A Brand Identity

You’ve probably heard that people buy products and services from people they know, like and trust.

Three Brand Identity Myths That Will Bring Your Business Down

To begin, let’s define “Brand Identity,” which is the combination of consistent visual elements that are used in your marketing materials. A basic Brand Identity Kit consists of a logo, business card, letterhead, and envelope. It can be extended to include a website, brochure, folder, flyer, or any other professionally designed pieces.

Why Small Businesses Need Both A Logo And An Identity System

Experts urge small business owners to “brand” their business – to use a logo and a set of consistent marketing materials. But, they rarely go into the reasons behind this advice. Here’s a list of some of the benefits to having a professionally designed logo and marketing package:

No Logo? Launching a Business Without a Logo Can Sabotage You

Initial lack of customers and cash flow often causes a small business to put off designing a logo and marketing materials professionally “until [they] got a few clients” or “until [they] get started.” Designing their own marketing materials when they launch their business, instead of having them professionally created, will make getting those initial clients more difficult, and may result in a business that will not succeed.