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About Elena Fawkner

Elena Fawkner is editor of A Home-Based Business Online ... practical business ideas, opportunities and solutions for the work-from-home entrepreneur. http://www.ahbbo.com/
Getting Paid

As a general rule of thumb, any business can expect to write off between 3-5% of debt as bad. That’s if the business’s receivables are managed properly. If not, that percentage will be much higher.
For any small business, especially one that’s in its first couple of years of operation, cashflow is a paramount consideration. Many small businesses fail simply because they run out of cash during this period.

Financing Your Home Business

So, you have a great idea for a business and, more importantly, the know-how to bring it into creation. The only thing you’re missing is the cold hard cash to get started. What are your options?

Are You Stunting the Growth of Your Home business?

If you’ve left the corporate world to strike out on your own in your own home-based business, you’ll be acutely aware that your financial success is up to you and you alone, perhaps for the first time in your life. For obvious reasons, therefore, your home-based business is probably run on a shoestring.

Are YOU Leaving Money on the Table?

For those of us in the U.S., tax time is almost here again. For those of you elsewhere, tax time is always around the corner. Oh joy, I hear you say. Well, if you’re contemplating an online home-based business, it may be just that. Really. Here’s how.

Diversify to Survive

Over the past few weeks and months the news headlines have been focused on Wall Street and the downward spiral of all of the major stock indexes. As usual when one of these shake- outs occurs, the popular media tries to reduce the issues to easy to understand, bite-size morsels. A favorite strategy is to profile a “typical” small investor who had all his eggs in one basket when the market crashed and now his entire life savings are nothing more than red ink on his personal balance sheet.

Branding Your Business

If you think only big corporate names need to think about things like brand names, think again. Your brand says a lot about you and your business, and that’s as true for a one person home- based operation as it is for a multinational conglomerate. In this article we look at how creating a strong brand for your business can help you set yourself apart from the pack and lay the right foundation for the future growth of your business.

Letting Go Of Coattails

If you’re looking for a way to make money from home and you’ve been online for any length of time you will have quickly become aware of the preponderance of business opportunity sites and ads for many and varied business opportunities.

But What Do I Sell?

So, you want to start your own online business. You know you have to create your own website, start your own ezine and generate traffic to your site before you can make sales.

Keeping It In the Family

I’m sure you’ve heard this dreaded statistic before: the failure rate of all start-up businesses is around the 90% mark. Add to that the further distinctly unpleasant fact that roughly 50% of all marriages end in divorce and you can quickly see that the odds of your new small business succeeding, already slim, become positively anorexic if you run your business in partnership with your spouse.

So, what are some of the key challenges faced by newly entrepreneurial couples and what can YOU do to reduce the chances of becoming a statistic?

Flipping the Switch … How To Turn Off

So, you work from home. Good for you! No boss looking over your shoulder, no wasting time commuting to and from the office, no-one setting your hours for you or telling you what to do. No one to care if you’re wearing your rattiest clothes or don’t take a shower before 10:00 am. And how about no life and no time for yourself while we’re on the subject of what you don’t have any more? Sound familiar? If so, read on.

Escaping the regimented structure imposed upon you by the corporate world may have been one of the driving forces that prompted you to seek a way to work from home in the first place. One of the often-overlooked advantages of such a structure, though, is that it *is* a structure. It has limits, it places you at a certain place at a certain time, and it dictates what you will spend your time on.

Pricing Yourself to Get and Stay In Business

It goes without saying that the bottom line of any successful business is profit. Don’t make a profit and you won’t be in business for very long.

Making a profit is pretty simple really.

Flipping the Switch … How To Turn Off Your Business and Turn On Your Life

So, you work from home. Good for you! No boss looking over your shoulder, no wasting time commuting to and from the office, no-one setting your hours for you or telling you what to do. No one to care if you’re wearing your rattiest clothes or don’t take a shower before 10:00 am. And how about no life and no time for yourself while we’re on the subject of what you don’t have any more? Sound familiar? If so, read on.

Running Your Own Race

There was an article on the front page of the Los Angeles Times a while back that caught my eye. The headline was “Small Dot- Coms Thrive While Industry Giants Melt Down”. Here are the opening paragraphs …

The 9-to-5 Home Business Tug of War

Perhaps the scarcest commodity the new home-business owner just starting out has is time. This is particularly so if you are also working a traditional, full-time job and building up your business “on the side” in your spare time. So how do you go about burning the candle at both ends without burning yourself out in the process?

Focus Your Light

Remember when you were a kid how you could make paper catch fire by focusing the sun’s rays with a magnifying glass? You’d look over your shoulder at the sun, get the angle of the rays just right, and move the magnifying glass until you could see a small circle of bright light on the piece of paper in front of you. Gradually, that circle began to turn brown and the paper began to smoulder until its edges began to curl under as the flame took hold.

So You Want To Be A Freelancer

What’s the difference between running your own home-based business and freelancing? (tick, tick, tick …) Give up? Me too. If you want to work for yourself from home and have a special talent or skill that you think others would be prepared to pay for on an hourly or per-project basis, why not stop thinking in terms of the traditional “home business” paradigm and start thinking in terms of freelancing instead?

Are You Afraid To Sell?

Relationship marketing. It’s the backbone of a successful online business. Fail to forge online relationships and your business will suffer. Simple enough concept, right? But what does “relationship marketing” really mean? Simply put, it refers to the principle that, in order to be successful in business, especially an online business since the Internet is such an anonymous medium, you need to establish a relationship of trust with your prospective customers before you can expect them to do business with you. It requires a commitment to customer service and a willingness to help others for no certain reward other than the satisfaction of helping another and building for yourself and your business a reputation of credibility and trustworthiness.

The Isolation Monster and How to Slay It

Like most people, when you think about what it would be like to work from home, you probably think of the obvious benefits such as working your own hours, not having to face a stressful, tedious commute every day, actually seeing what your garden looks like in daylight hours, not having to answer to a boss, being home when your children are, working in a comfortable environment and so on. These are, of course, some of only many wonderful benefits of working from home.

When Worlds Collide

For many people, working from home sounds like an ideal arrangement. You don’t have to waste time commuting to and from the office, you can be home for your children when they come home from school, you don’t have to answer to anyone but yourself and you can work the hours that suit YOU, not your boss. All very well in theory.

The Moonlighting Time Crunch and How To Beat It

If you’re in the paid workforce and toying with the idea of starting a home business so that one magic day you can tell your boss what you REALLY think of him or her, you have a rough patch to get through first. The time crunch that comes with running your business on the side in your already non-existent spare time while you continue working in your job until the business is generating enough of an income to allow you to quit.

Health Insurance for the Self-Employed

“I’ve been considering quitting my full-time job and getting a part-time job that would pay the bills [so I can start a home business] … The one biggie my full-time job provides me now is health insurance. If I was to get a part-time job, I’d probably have to pay for my own health insurance and I know that can be expensive.”

Why Am I Afraid to Sell?

Relationship marketing. It’s the backbone of a successful online business. Fail to forge online relationships and your business will suffer. Simple enough concept, right? But what does “relationship marketing” really mean? Simply put, it refers to the principle that, in order to be successful in business, especially online since it’s such an anonymous medium, you need to establish a relationship of trust with your site visitors and ezine readers before you can expect them to do business with you. It requires a commitment to customer service and a willingness to help others for no certain reward other than the satisfaction of helping another and building for yourself and your business a reputation of credibility and trustworthiness.

Growing An Online Business … Doing The Right Things At The Right Time And Doing Them Right

Once you get past the initial utter confusion and “overwhelmingness” of the scramble to learn how to start and run an online business, the time eventually comes to dispense with the training wheels and just get on with it.

Cashing Out… What is Your Business Really Worth?

Question: What is your business REALLY worth? Answer: Whatever someone else is willing to pay for it at the time.

That’s a true statement as far as it goes but it doesn’t take into account that the way you arrive at a value for your business can give you much-needed ammunition when it comes to justifying your asking price and therefore allow you to influence what the prospective purchaser is willing to pay.