About Elena Fawkner

Elena Fawkner is editor of A Home-Based Business Online ... practical business ideas, opportunities and solutions for the work-from-home entrepreneur. http://www.ahbbo.com/
Rites of Passage

“I’m not sure what exactly my point in writing this is going to be other than to voice my frustration to someone who has been there, and would understand. “Like many, I’ve been considering starting up some form of a home business. Or at least some way to boost the income. So over the past few months, I’ve been looking at every hare-brained idea out there. All the Associate Programs, the eBooks with publishing rights, all the scams (and most of them out there really start to look like scams after a while!). “What I’ve discovered: “There are no short-cuts”. I don’t know why I thought there were.”

Health Insurance for the Self-Employed – Protecting Your Business’s Greatest Asset

“I’ve been considering quitting my full-time job and getting a part-time job that would pay the bills [so I can start a home business] … The one biggie my full-time job provides me now is health insurance. If I was to get a part-time job, I’d probably have to pay for my own health insurance and I know that can be expensive.”

Putting the Plan Back In Your Business Plan

Very little that is worthwhile in life happens by accident. Cause and effect dictates that worthwhile results come from worthwhile efforts and the converse is also true. It’s basic goal-setting theory. Set the goal, put in place the steps that will eventually lead you there, carry them out and you will eventually reach your destination. Think of a business plan as a goal-setting tool for your business.

Eggs, Baskets and Multiple Streams of Income

One of the legacies of 9/11 is that that large sections of the U.S. and world economy have taken a body blow. Every day we hear of more and more companies who plan to lay off large numbers of workers (or have already) as they strive to reposition themselves to ride out what the doomsayers predict will shortly become a full-blown recession.

The Importance of Setting Goals

With rare exceptions, nothing truly worthwhile in life happens by accident. Sure, you may win the lottery but what are the odds? What if you could achieve everything you ever wanted without wining the lottery? What if it was as simple as deciding where you wanted to go and planning the route to get there? It is. Goal setting is the process of deciding where you want to go in life and then mapping out a series of steps to get you there.

Puffery and Misrepresentation – Know Where to Draw the Line to Keep Your Online Business in Business!

Those of us with online businesses know about the “itchy finger” syndrome only too well. Grab the surfer’s attention within the first 20 seconds or forget it.

The 9-to-5/Home Business Tug o’ War

Perhaps the scarcest commodity the new home-business owner just starting out has is time. This is particularly so if you are also working a traditional, full-time job and building up your business “on the side” in your spare time.

Ezine Publishing As A Business

If you have your own website, or are planning to create one soon, in the course of your research you will have read about the importance of publishing an ezine (electronic newsletter) as a way of generating traffic to your site.

One Foot In Each Camp

You have a full-time job but secretly you yearn to break free of the corporate shackles and strike out on your own. You have a great idea for a business but you need the income from your job to pay your mortgage and to feed yourself while you get it underway. Sound familiar? This article considers this dilemma and suggests how you might make the break from paid workforce to your own full-time home business when financial necessity dictates a regular and uninterrupted monthly income.

Making Money From Affiliate Programs
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Affiliate programs are a great way to generate income if you don’t have a product of your own to promote yet. You know that already. But it’s NOT, despite what you’ve heard, just a simple matter of signing up for this or that affiliate program and placing free and paid classified ads all over the place to generate traffic to the website they give you or to get people to click on your autoresponder link.

Running An Online Business Without A Website

A common question I get from website visitors and ezine subscribers is “do I have to have a website to run an online business?”. The answer is a resounding “no … but it’s easier if you do”. If you’re absolutely aghast at the idea of creating and running your own website, not to worry. Here’s how you can create, run and market an online business using nothing but your email program and ISP!

Entrepreneurship … Do YOU Have What It Takes?

Fully one in ten adults in the United States today is an entrepreneur. This phenomenon is by no means restricted to North America. The leading country for entrepreneurship is Brazil with one in eight adults an entrepreneur. Australia is not far behind the U.S. with one in twelve. These countries – Brazil, the United States and Australia – lead the way. Contrast, for example, Germany (one in 25), the United Kingdom (one in 33), Finland and Sweden (one in 50) and Ireland and Japan (less than one in 100). (Source: Global Entrepreneurship Monitor 2000.)

Offline Promotion Matters Too

With all the talk of the importance of search engine positioning, online directories, keyword metatags and publishing your own ezine, you might be forgiven for thinking that the online world is the only one that matters when it comes to promoting your online business. Only occasionally will you see something like “and don’t forget about offline promotion too”.

Doing The Right Things The Right Way At The Right Time

Once you get past the initial utter confusion and “overwhelmingness” of the scramble to learn how to start and run an online business, the time eventually comes to dispense with the training wheels and just get on with it.

So You Want to Be a Freelancer …

What’s the difference between running your own home-based business and freelancing? (tick, tick, tick …) Give up? Me too. If you want to work for yourself from home and have a special talent or skill that you think others would be prepared to pay for on an hourly or per-project basis, why not stop thinking in terms of the traditional “home business” paradigm and start thinking in terms of freelancing instead?

Misclassifying Employees as Independent Contractors … One of the Most Expensive Mistakes of Them All

The time comes for every successful home-based business owner when one person can no longer do it all. In the early days of your fledgling business you accepted that not only were you CEO, CFO, COO, secretary, treasurer and marketing director, you also had to be laborer, receptionist, janitor, chief cook and bottlewasher.

The Franchise Alternative

ANY new business involves risk. The proportion of new businesses that fail within their first two years of operation is much higher than those that succeed. Whether you can afford the risk of your business failing depends on your own individual circumstances.

The Biggest Market Of Them All … And How to Tap It

Been online a while? Steep learning curve, isn’t it? Like me, I’m sure you remember all too well how overwhelming everything seems at first. So many unfamiliar terms and concepts. What, pray tell, is an autoresponder? What’s an ezine and why do I need to advertise in one? What’s wrong with this list of 300,000 email addresses that I can mail to for only $29.99? What do you mean?

“Not MLM!” … Why Ever Not?

Like me, I’m sure you’ve seen those bizopp classified ads all over the place defensively proclaiming the advertiser’s opportunity as “NOT MLM!”. If you’re not familiar with MLM (multi-level marketing or network marketing as it’s also known), has your exposure to these ads left you with the impression that there’s something about MLM to be avoided … something that’s intrinsically undesirable? That was certainly the impression I had. Until I finally got around to finding out about it, that is.

Moonlighting’s Greatest Challenge … How to Beat the Time Crunch

I receive many emails each week with send times like 5:02 am, 4:47 am and 1:02 am. Ah, I think to myself, another moonlighter. It’s tough being a moonlighter, as many of you reading this know only too well. Here are some ideas to help you beat the time crunch.

Standing Up to School Yard Bullies

Picture it. You run your own business. You’ve worked long and hard for the past 18 months to get where you are today. Long hours, no weekends, anxiety attacks in the middle of the night worrying about whether you’re going to be able to meet expenses for the month. Your phone rings. You answer it. “Stop sending me your rubbish!”, the belligerent voice at the other end yells in your ear before slamming down the receiver. “Fruitcake”, you mutter to yourself, dismissing the caller from your mind as you turn to more important things.

For the Last Time … There Is No Magic Wand!

“I’m looking for a program that will make me enough money so that I can quit my job. I need about $2,000 a week. I have to give a month’s notice at work. Will I be making that with your program by then?”

“I just lost my job and I need to make a lot of money fast to pay off my debts. How quickly can I make $35,000?”

“I’m new to the internet. Can I really make $200 a day with your program?”

Publish or Perish

Publish or perish. If you’re in academia, you know the expression well, I’m sure. It means that if you want to progress in your career, you will write books, articles, papers and theses and have your work published and reported in the leading journals. In other words, you are expected to make an original contribution to the body of work in your area of expertise.

Overcoming Isolation In Your Home Business

Like most people, when you think about what it would be like to work from home, you probably think of the obvious benefits such as working your own hours, not having to face a stressful, tedious commute every day, actually seeing what your garden looks like in daylight hours, not having to answer to a boss, being home when your children are, working in a comfortable environment and so on. These are, of course, some of only many wonderful benefits of working from home.