About Elena Fawkner

Elena Fawkner is editor of A Home-Based Business Online ... practical business ideas, opportunities and solutions for the work-from-home entrepreneur. http://www.ahbbo.com/
15 Rules for Success In Your Home-Based Business

Someone sent me an email the other day. Supposedly General Colin Powell’s Rules for Success. Now, I don’t know whether they really are or not, but as I read them, I thought they really should be called “15 Rules For Success In Your Home Business”. So, here they are:

Those Not-So-Beaut Information Products

Every man and his dog will tell you that the Internet is an information medium and this is precisely why one of the greatest commodities you can sell online is information.

The Visionary Entrepreneur

What is your vision for your business? Where do you see it being, in one, five, ten years?

When You Hit the Wall

You know that episode of Seinfeld when Jerry or George asks Newman why it is that so many postal workers suddenly go off the deep end and blow their coworkers away with a semi-automatic? Newman’s answer (in suitably melodramatic tone): “Because the mail … never … stops.” Running an online business is a bit like that, so be prepared.

The Return of the Barter Economy … Life Online and How to Get What You Want Without Spending a Dime
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We’re hearing a lot these days about the “new economy” and the “old economy”. The “new economy”, of course, refers to the growth of stocks in internet and hi-tech companies while the “old economy” (some might say “real” economy considering what’s happened to the Nasdaq this week) refers to traditional, bricks and mortar stocks.

Writing for the Web

When researching this week’s article, I went looking for resources related to “writing for the web”. I found a great deal of useful information, which I’m going to share with you in a minute. But in my travels, I came across this little gem from the website of a professional writer, no less, trying to sell me on why I should use his services if I want to make a good impression on my website visitors:

The Lure Of Easy Money

You might be forgiven for thinking that competition is fierce if you run an online business. After all, every day – day in, day out – you, me and everyone else is constantly bombarded by offers from every man and his dog for various programs that promise us the means to earn an income from home.

The Sincerest Form of Flattery … And How to Protect Yourself From It

I received an email the other day from an online friend alerting me to the fact that someone had copied one of the pages of my website and was using it, virtually verbatim, at theirs. It was my first personal experience of copyright infringement. How flattering, I thought! I imagine though that when it happens a few more times it will begin feeling decidedly less flattering and decidedly more irritating.

When Do I Start Making Money and Where Does It Come From?

I received an email during the week from a reader of a recent article “The 10 Most Popular Myths About Running A Home-Based Business Online” (http://www.ahbbo.com/top10.html). That article was, I admit, something of a vent which was long overdue and it struck a chord with many readers who wrote in to let me know that it described their experiences to a T.

Your Online Business’s Greatest Asset

One of the most common questions I get asked goes something like this: “I’ve just signed up for your xyz program and it’s great. But now I want to start making money by selling it to others. How do I find people to sell it to?”

Working From Home For Yourself … Or Someone Else?

Although many people badly want to work from home, not everyone wants to have to launch and run a fully-fledged business of their own in order to do so. For such people the desire to work from home is more about maximizing time to be with family, physical location, comfort and convenience than it is about entrepreneurship.

The 10 Most Popular Myths About Running A Home-Based Business Online

Several weeks ago I finally took the plunge into the world of network marketing. I had been running an online business for almost three years by then but knew that I would have to make the leap to network marketing at some point since it was such an obvious fit with Internet marketing. And I haven’t been disappointed.

The Money Value of Time

You have, no doubt, heard the phrase “the time value of money”. It means that a dollar in your hand today is worth more than a dollar in your hand a year from now. Why? Because of what you can do with that dollar over the next year. You can invest that dollar in an interest bearing account and have $1.05 at the end of the year. If you decide to take your buck in a year, your opportunity cost (foregone investment) will be five cents. Not to mention what inflation will have done to your purchasing power in the meantime.

Snatching Defeat From The Jaws Of Victory

You may find the lure of an online business seductive indeed. And why not? After all, it holds the promise of true independence – time and money freedom – from the comfort and sanctuary of your own home. It tantalizes you with the promise of unlimited potential, a limitless market. With immediate results.

Not Just 6 Lines, 65 Characters

If you’ve placed advertising in an ezine, you’ve no doubt been advised by the publisher of his or her advertising guidelines. Typically these guidelines go something like this: “Six lines, 65 characters per line plus URL/email. No adult, hate,race.”

DBAs, TMs & .Coms

“… I’d like to register my business name with the proper town authorities as a sole proprietorship. To protect myself and my business name from being copied and altered, do I have to register any and all variations of the name? And is this done separately or is it done under the one application? … Is this what I need to do in order to stop anyone from using a variation of my business name? And can my business name be trademarked along with its variations?”


Imagine a world where everyone tells it like it is. Rather than as it isn’t. Imagine a world where you could not get rich overnight but you could become wealthy over time.

In Praise of Thinking Small

All your life you’ve probably been beseeched to “Think Big!”, the idea being that if you think big you achieve big, while thinking small gets you nowhere fast.

Program Yourself for Success

We’ve all had them. Those days when discouragement threatens to defeat purpose and conviction and start us down the steep, slippery slope of self-doubt.

How to Minimize Legal Liability In Your Online Business

Have you ever had the edifying experience of receiving an unjustified spam complaint from a complete nutter? I did, just this week. It seems to be an unfortunate fact of life for those of use who run an online business.

How the 9 to 5 Grind Could Be Costing You More Than You Earn

This article is directed to all you parents out there with pre-school children who would prefer to quit your jobs and stay at home with the kids but think you can’t because you think you “need” a second income. Don’t be so sure. That 9 to 5 grind may be costing you more than it’s paying you.

The Free Lunch (and Other Myths)

I have a page at my website that contains a list of home business ideas (and links to detailed articles about some of them). On that page, I invite visitors who have an idea that isn’t listed on that page to submit it to me for inclusion. Nine times out of ten, the “ideas” that are submitted are nothing more than ads for various online business opportunities and not true business “ideas” at all.

Incorporating You

Running a business involves risk – the risk that the business may either succeed brilliantly or fail miserably. Or neither. The upside is high — financial and (perhaps) time freedom; independence; unlimited earning capacity.

It Could Happen To You

No, I’m not talking about the warm and fuzzy movie that was on cable the other night with Nicholas Cage and Brigitte Fonda. I’m talking about another type of experience altogether – one of the decidedly cold and nasty variety.