About Ed Duvall

Copyright 2002 Ed Duvall. For more information on promoting your website and increasing your traffic visit http://www.cashway.com for Free Resources, links and web promotion techniques. This article can be reprinted as long as this Resource Box remains intact.
Quick and Easy Custom 404 Pages

By design, the server that hosts your web site delivers a 404 Error / Page Not Found when a surfer clicks on a link that the server cannot find or something else unexpected happens. The most common error page is the HTTP 404 “Not found: The requested URL/whatever.html was not found on this server.”

Secrets of Reciprocal Linking Strategy
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Whether you’re new to the internet or a seasoned online marketer, developing a plan to increase the number of reciprocal links back to your website can help you bring more highly targeted traffic to your website as well as improve your ranking in the search engines.