About Duane Forrester

In-House SEM
SEMPO BoD member
SES speaker

In addition to volunteering time on the BoD at SEMPO and co-chairing the in-house SEM committee, I also moderate at www.searchengineforums.com and I write in-house focused articles for www.searchenginewatch.com.

Sometimes I offer consulting for clients and I'm currently writing a book due out this fall on blogging and making money (McGraw-Hill publishing).
What Makes 100%?

What Makes 100%? That’s easy. The complete version of anyhting is the 100% mark. But what does it mean to give MORE than 100%? Ever wonder about those people who say they are giving more than 100%? Is it even possible?

We have all been to those meetings where someone wants you to give over 100%. They might not come right out to say it, but you still understand th emessage clearly. How about achieving 103%? Basic math would refute the idea that giving more than 100% is impossible, right? Wrong.

Microsoft Upgrades Live’s Webmaster Tools

Most people think the Webmaster Tools programs as a bit like black holes. You send in a question, concern or idea and nothing ever happens…it just sort of disappears.

Nothing could be farther from the truth. In fact, the truth is light years away from this thinking.

Witness Live’s revised and expanded WMT program.

Adsense in Password Protected Areas
Google just posted up on their Adsense blog that there is a new feature called site authentication.

The gist of it is that this feature will allow you to set up a user name and password for the Adsense robot.

It can then go in and crawl your password protected pages (much like a registered user) and thus begin showing relevant ads.

Is the Page View a Dying Metric?
I’ve read two recent-ish posts on this topic. One was via the IAB from The Washington Post about AOL’s apparent jump to the top of the website pile because page views were no longer the dominant metric being used to track results.

Nielsen Scraps Web Page View Rankings

Back in February, USA Today penned this article on the page view as a dying stat…

Great Resource About Sitemaps
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OK, so while working on a project to build a multi-thousand page series of sitemaps for our properties here at work, I found this resource: http://www.sitemaps.org/

The site is good at one thing,and one thing only – sharing information about sitemaps. Many folks today see them as a sort of Holy Grail. A way to magically improve search rankings, and it’s easy to see why.