Author Archive for: ‘Dr. Melody King’

Four Rules of Effective Video

Online video. It’s the biggest news in marketing since the web first arrived on the scene in the mid-90s. According to Cisco, video currently accounts for 51 percent of internet traffic—and it’s on its way to 90 percent by 2014. Sure, a video of a cat playing the piano or swatting at an imaginary fly might get a lot of …

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Create and Maximize Videos for Improved SEO

If you’re like many website managers, you’ve been dealt a hefty blow by Google recently, with its various algorithm updates that have taken place over the past few months. The purpose of Google’s updates, known as “Panda” or “Farmer,” was to separate quality content from content farms, scraper sites and other types of low-quality websites. Google estimates that the changes …

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