About Doug Edge

Doug Edge serves as Vice President of Rumba Direct Inc. (http://www.rumbadirect.com) a top 100 Direct Marketing Agency. Rumba focuses on one-to-one relationship marketing through web, email, mail and phone. Doug has served as a member of the adjunct faculty at Ball State University teaching Radio and TV script writing in the Telecommunications department. Doug can be reached at dedge@rumbadirect.com
How To Treat Your Marketing Message

I recently came home from the office and sat down to go through the mail. I am referring to the regular kind of mail that gets delivered by the U.S. Postal Service in a mailbox. I found a yellow envelope addressed to me with the words “X-Ray Enclosed.”

Relationship Marketing King: Wal-Mart Still No. 1

The economists are still telling us how bad the U.S. economy is, but don’t say anything about the bad economy to your local Wal-Mart greeter.

His or her employer just witnessed revenues grow by 12 percent in 2002, to $246.5 billion. He or she will probably proudly let you know that Wal-Mart Stores Inc. was just ranked number one-again-by Fortune magazine, leading the top 500 corporations for a second year in a row.

How do they do it?

Procrastinate, but Not Now!

Procrastination is my sin. It brings me naught but sorrow. I know that I should stop it. In fact, I will — tomorrow! –Gloria Pitzer