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About Don DePalma

Donald A. DePalma, Ph.D., President and Chief Research Officer, Common Sense Advisory

For additional information, visit www.commonsenseadvisory.com or e-mail Melissa@commonsenseadvisory.com.
Why Website Globalization Should Matter to International Businesses

What kind of financial return should a company expect when it globalizes its website? If it translates the e-commerce pages, will more people buy? Or is English enough for the still English-saturated web?

Beyond Translationthe Feng Shui of Global Websites

Are you planning on translating your website to describe your company to people outside your home market or sell your products internationally?

Why Globalize?
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As an English-speaking American who travels a lot, I’m often struck by a paradox. Most of the world doesn’t speak English, but wherever I go in Europe, Asia, or South America, I find enough English speakers to talk to, direct me to where I’m going, and do business with. As Seinfeld might ask, what’s up with that? Let’s consider the facts.

The Emergence of the Real World Enterprise

Large companies have begun planning infrastructural and organizational responses to the increased velocity of business change and internet-accelerated data flow.