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Damashi Peer Review – Many Positive Attributes But Needs A Facelift

I’m going to try ro be brief, but it’s not always possible. ;)
1) The site is right away to plain. Plain can be good in moderation but in this case everything contrasts, it gives off a feeling of old and outdated…why trust it?

Damashi Peer Review – Careful With That Spelling!

I had a look at the Damashi site and, to tell the truth, I found it tacky, uninviting, and less than informative about what is actually on the site. Even a banner saying ‘Book of the Month’ above the tome shown on the home page would give a clue that more treasures lie within.

Damashi Peer Review – Lose The Hard Sell

My first impression when viewing the Damashi site is how “sales copy” it looks. I appreciate the need for good sales ad, but when I’m looking to purchase something online, I don’t need a hard sale.

Damashi Peer Review – Clean Up The Code

The image map definitely needs to go. Image maps are often nice, but more often they are problems.

Damashi Peer Review – Use Graphics Wisely

As an owner of 2 martial arts web sites and a web designer, I have spent a lot of time on the web looking at martial arts related sites. This site’s general look is rather amateurish and not atmosphere producing. It does not make me want to buy the products.

Damashi Peer Review – Rethink Font Size

I found the Damashi Site to be a very “plain Jane” site, but the site structure is solid along with the order forms are clear and functional.

Damashi Peer Review – Develop A Theme And Stick With It

The site has an inconsistent and incomplete feel. Individual elements are attractive such as the ideogram and script at the top of the initial page. But the navigation links at the bottom of the page clash with their red and blue fonts. Moving forward to the shopping cart and the page scheme changes from a yellow theme to a pale green. There’s merit in having sections of the website that differ in function also differ slightly in color yet remain unified in design. This site didn’t apply that throughout all pages though. One expects a site related to Oriental subjects to display a sense of Zen. Develop the style of the initial page banner and apply it throughout the site. And use CSS to make it easier to maintain.

Damashi Peer Review – Improve Navigation

I decided to take a look at the Damashi website because I also have a martial arts site.

I used the following criteria to evaluate the site:

Damashi Peer Review – Lack of Information Is Uncompelling

When I first entered the Damashi website, I was rather impressed with the clarity and simplicity of the home page. The links are in plain English, and self explanatory. It loaded fast, and though rather plain by some standards, is not unattractive.

Damashi Peer Review – Visual Design Problems

The biggest problems with the Damashi web site are visual. (And the fact that I couldn’t access the shopping cart due to 404 – Object Not Found errors.) The site contains a distinct market niche of which the owners are clearly experts. The products are logically organized, and combination specials are displayed when a user views either of the components. Normally I am not in favor of alphabetical listings of products, but in this case the listing is not overwhelmingly long enough to make a negative impact.

Damashi Peer Review – Needs Drama, Atmosphere

When one thinks about karate, he thinks of action, suspense, precision and that “oriental flavor” that is only evident in this art form. However, when I visited the website Damashi: Traditional Karate Videos and Books (www.damashi.com) I don’t get that action or “oriental flavor” that may draw me to the site to purchase videos about karate.

Damashi Peer Review – Short Comments

Because while all comments aren’t long, they are all potentially useful.

Damashi Peer Review – Make It Easier To Find Products

My first thought as I look up here is “Oh my gosh! How confusing!” At second look I CAN see where to go and find things but perhaps a separator from buttons and text using a pale color would be nice. The white background has got to go.

Damashi Peer Review – Only Keep What’s Relevant

I always try to find a positive in every site…and I think DAMASHI has a good start with solid, to-the-point content and a interesting product concept. Here are my suggestions to improve this good site:

Damashi Peer Review – Make It Appealing To Customers

This site is not terrible, but it could certainly use some enhancements. The navigation is not intuitive and the content is not conveniently laid out. Trying to read it is difficult because of the different font sizes and colors.

Damashi Peer Review – Provide Background Information

It’s a pretty good site; these comments are more about turning a good site into a great site, not correcting major flaws.

Damashi Peer Review – Keep Visitors Coming Back

In this review we will address the utility of the site for e-commerce and not the design itself; recognizing however, that the two are not easily separated in practice. We will also focus principally on the opening page and the overall site concept.

Damashi Peer Review – Spruce Up The Code

The first thing I do, is view the source file to see if good and proper Meta data is present. Brian appears to have done a good job of including this at the top of his file, making it search-engine friendly.

Damashi Peer Review – Better Use of Links

The Damashi logo is such a nice piece of art that the quality of the image maps surprises me. And when they are simply text, why put them in an image map in the first place? It would seem to me that rather than have the funny boxes at the top (that you could put into a table and make them text links, and thus more prone to higher search engine placement), he could use art.

Damashi Peer Review – Text Formatting Gone Crazy!

Nice website. Loads fast and you get a vague idea of what you stumbled onto. Sort of. You know they’re trying to sell you a book, and you have links and plenty of info on there to get you on the right path. (Does that sound too “Zen”?) Unfortunately, there are hinderances to the website that keep it from becoming one with itself. I’ve listed them as follows:

Crawford House Collectibles – Make It Exciting!

My first impression of the Crawford House Collectibles website was of a boring homepage. If I were in the market to buy collectibles, I would probably back out of the site and look elsewhere.

Crawford House Collectibles – Choose Link Color Carefully

Overall, the site design is unpleasant to the eyes. The background is nice, and not too distracting, but is quickly overshadowed by the use of red and blue on top of it. This is a bad choice of color schemes. Look away from the site, and then look back, and see how long it takes your eyes to focus on the red print. Blue is historically a link color, and can be a distraction when used in the manner that this site uses it. I pick on reds and blues, because my company uses that color scheme, and wanted the intranet to be like this too, so I had a heck of a time making it work together. (See screenshot of my corporate intranet’s self help section which is all data driven using an SQL backend, your comments back are always welcome. You will notice the manner by which white space is used to separate the reds and blues).

Crawford House Collectibles – Is It In Stock?

Ouch. Where do I start…

1. Home page – ugly. The “Control Panel” uses a “techie” style that is so out of keeping with the product line its almost funny (but it ain’t!). Meanwhile the text is strictly html 101. The mottled background is both distracting and unappealing. A total disaster. No images. No specials. Nothing that would make me want to go another click further.

Crawford House Collectibles – Make It Memorable

Here are a few tips to make the site in question less forgettable :