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About Debbie Allen

Debbie Allen is an internationally recognized marketing and sales expert, professional speaker and author of 3 books on business marketing including, Confessions of Shameless Self Promoters and Confessions of Shameless Internet Promoters. For information email: Debbie@DebbieAllen.com Phone: 800-359-4544 Websites: http://www.DebbieAllen.com and www.AcademyofMarketing.net
Magnify Your Profits

Why is great marketing so important? Because when done well, it can magnify your income and profits dramatically! Wouldn’t you like to make more money with the exact same time, effort and expense?

How Celebrities Build A Brand

Believe it or not, almost a decade ago a company called Salton, Inc. was creating a household product that would skyrocket to mega success.

5 Secrets To Saving Marketing Dollars

Secret #1 Cut Out The Excess

Does size really count? Not in this case! Smaller can actually be more effective in the long run. Yes, you can actually cut down the size of your ad and run it more often to receive better results in most cases. The size of your ad does not produce the consumer confidence that consistency does! This first secret alone will save you tons of lost marketing dollars.

5 Secrets To Saving Your Marketing Dollars

Secret #1 Cut Out The Excess

Does size really count? Not in this case! Smaller can actually be more effective in the long run.

5 Ways To Get People To Discover YOU Online
7 Ways To Magnify Your Profits

1. Segment Customer Lists. Carefully analyze past buying behavior or your customers and categorize by their buying habits. Basically you will be slicing and dicing your database list. Discounts may motivate your customers better than premiums, vice versa for others. Study your list and break it down to create special offers for different customer groups.