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About Dean Phillips

Dean Phillips is an Internet marketing expert, writer, publisher and entrepreneur. Questions? Comments? Dean can be reached at mailto: dean@lets-make-money.net

Website: http://www.lets-make-money.net
Google AdWords: Like Playing The Lottery

A “dollar and a dream,” is all you need said the television commercial. The lure of the Lottery is a seductive one: plunk down a dollar and you might become a millionaire for life. The promise of “pennies from heaven” makes the Lottery a daily habit for millions. People flock to convenience stores every morning to buy a newspaper, a cup of coffee, and a lottery ticket.

The Man With The “Grasshopper Mind”

Anyone may use this article free of charge, provided the article is not altered, and the resource box remains intact.

Pay-Per-Call Advertising: Is It The Next Big Thing?
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Is a phone call better than a click? Pretty soon advertisers will be able to make the final call on that question.

Google, Yahoo!, Pandora’s Box And The Lottery

In the fall of 1990, the musical group Snap had a monster number one hit record called, “I’ve Got The Power.”

10 Secrets To Improving Your Website’s Conversion Ratio

According to the so-called experts, a decent conversion ratio is right around one percent. In other words, one out of every one hundred visitors to your website converts to a sale.

Internet Marketing: Are You Penny Wise And Dollar Foolish?

Anyone may use this article free of charge, provided the article is not altered and the resource box remains intact.

The Truth About Overture’s Pay-Per-Click Program

Anyone may use this article free of charge, provided the article is not altered and the resource box remains intact.

SEO: The Good, The Bad And The Ugly

I seem to have created quite a stir, on a particular SEO forum recently. In fact, rumor has it, at one point, my article, “Google’s Trap, DMOZ’s Nap, And Yahoo!’s Crap” was the hottest topic discussed on this particular forum.

DMOZ: Rotten To The Core

I knew things were bad at DMOZ. But I guess I didn’t realize how bad, until I started eavesdropping on a few forums, and reading the avalanche of e-mails I received on the subject.

Pay-Per-Click Fraud Exposed–Part II

According to Andy Jones, a member of the Best Practices Search Engine Forums, fraudulent clicks are just another aspect of the business. “Any of us that use AdWords or any other PPC has to pay for a certain percentage of fraudulent clicks,” he said in a forum discussion. “I factor it in as a cost of doing business.”

Yahoo!/Overture Site Match: A License To Steal

Unless you’ve been living in a cave somewhere, I’m sure you’ve heard by now, Overture now offers the Yahoo! Search Inclusion under its own branded name–Site Match.

Search.com–The Best Kept Secret On The Internet

Anyone may use this article free of charge, provided the article is not altered and the resource box remains intact.

Pay-Per-Click Search Engines: A Really Bad Investment?
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What was once such a good thing is now a rip-off and a sham!

Incredibly Bad Articles Will Kill Your Credibility

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The Truth About Traffic Exchange Programs and Guaranteed Traffic
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Anyone may use this article free of charge, provided the article is not altered and the resource box remains intact.

Search Engines: Playing A Game You Can’t Win

If you go strictly by the numbers, Yahoo, MSN and Google are the “Big 3″ of search engines and directories. Between them, they index millions and millions of pages in their directories. Although Google claims to index over 4 billion.

Google’s Trap, DMOZ’s Nap, And Yahoo!’s Crap

Anyone may use this article free of charge, provided the article is not altered and the resource box remains intact.

Pay-Per-Click Fraud Exposed
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Anyone may use this article free of charge, provided the article is not altered and the resource box remains intact.