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About David Leonhardt

David Leonhardt has been practicing SEO for almost a decade, keeping ahead of future algorithm updates. His services are available at http://www.seo-writer.com/freelance/seo-consultant.html. Follow him on Twitter at http://www.twitter.com/amabaie
Spinfographics: When Will Google Crack Down On Infographic Spam? Spinfographics: When Will Google Crack Down On Infographic Spam?
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Infographic spam may soon take its rightful place in the grand lineage of splogs, duplicate-content articles and mass directory submissions. Spinfographics. Get ready, because they about to flood the Internet. You never heard of “spinfographics” before? It means, well, if …

Fame Trumps SEO in Battle of David Leonhardt Rankings Fame Trumps SEO in Battle of David Leonhardt Rankings
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All those of you with common first and last names like John Smith or Jessica Jones or Bob Johnson will appreciate how hard it is to rank for your personal brand – your name. There must be hundreds of people …

Google Lets Evil People Block Your Domain
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Yeah, I thought that title would grab you.  Google announced a new extension to its Chrome browser, an extension that could truly rock the SEO World.  The extension does two things:

How to Write When Guest Blogging
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So many people are guest blogging these days. It is almost a cliché to say that once the masses get a-hold of something, they cheapen it. Sadly, the cliché is often true. So it is with guest blogging. I regularly receive offers to guest blog from people who have no clue what they are doing …which generally is wasting my time and theirs. So, here are the Golden Rules of Guest Blogging:

Know Thy Blog

Google Still at the Top

Who is the biggest search engine in the market?  That’s the one thing everyone agrees on: Google.  But beyond that, there are some significant differences in the data.  For instance, Nielsen says that Google accounts for 54% of US searches, whereas Hitwise says they account for 64%.  That’s a big difference, although part of it might be explained byNielson separating out Google-based AOL’s marketshare at almost 6%. 

Reciprocal Linking vs. Triangular Linking

When emails like this come from amateurs it’s one thing, but when they come from so-called SEO professionals… 

Long Tail Keyword Research

Not long ago I blogged about Crazy Egg Website Conversion Tests, which I thought was a pretty neat little tool.

One of our readers suggested trying HitTail, which is certainly not the same thing, but is very, very useful for anyone trying to learn something about a website’s visitors.  It is a long-tail keyword research tool.

Google Cracks Down on Paid Links

First, let me preface this post by saying there is nothing wrong with buying paid links, regardless of what Google says or what you think Google says.  Paid links are called advertising.  “Free” links, which are never actually free, are called public relations.  This has been going on since someone in ancient Egypt first wrote a sandwich board reading “The End is near” and someone else asked, “How much to add ‘Reserve your burial plots today!’”

Top 10 Free SEO tools

Have you ever wondered which are the best free SEO tools available on the Internet?  Well here is my top ten list, so listen closely. 

Multilingual SEO for World Markets: Multilingual Keyword Research
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So you’ve translated your website into German, Italian, Spanish, Dutch, French, Arabic, Portuguese and Chinese. Now what?

Why Web Hosts and ISPs Need Web Site Monitoring

If you have spent much time earning a living on the Internet, few things will surprise you. However, I am always amazed with how many companies and individuals make astounding claims without backing them up.

Network Monitoring for Serious eCommerce

In the real world, businesses come in every size, from self-employed entrepreneurs like me to mega malls like Wal-Mart.

There Should Be More to your SEO Consultant Than Rankings
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Perhaps one of the biggest misconceptions in SEO is that ranking at Google and Yahoo is all that counts in search engine optimization.

Double listings at Google

Have you ever searched for something on Google and noticed that a website has a double listing – a main listing and a second listing indented – and wondered “Why?” And then wondered, “How?”

SSI: Why and How to Use Server Side Includes

If you are a webmaster or a website owner and have not yet used server side includes (SSI), I am about to make your life soooo much easier. SSI can save you a lot of time updating your site. Set them up right at the beginning and you will be forever grateful that somebody thought up SSI.

Work-from-home Office Policies

Every office needs office policies, if for no other reason to keep employees from scratching each others’ eyes out or “borrowing” company equipment. The home office is no exception.

What Is Web Site Monitoring All About?

What is web site monitoring all about? Here is Carl’s story:

Carl returned to the office after a tough day of negotiations. He still was not sure if the crucial deal was on or off, but dinner would soon be waiting and he had just enough time left to check his emails and his phone messages.

Choosing a Web Host Based On Price? Don’t!

It’s tempting. There are so many companies offering cut-rate hosting – loaded with astounding post-futuristic techno-gizmo features ! – that it just makes sense to save a few dollars, right?

10 of the 52 Top SEO Tips

From the obvious to the “Hey-I-never-thought-of-that-great-idea-before”, here are 10 of the top 52 tips on how to optimize your website for its turbo-charge rocket ride up the search engine rankings.

Web Site Monitoring is a Global Necessity

Bill Huang sits down at his computer. As he connects to the Internet, he glances out at the sun poking its nose above the Hong Kong skyline. It will be another busy day, and he has to order those slippers for his wife before rushing off to a meeting.

3 Reasons why Price Should not Dictate the Web Host you Choose

It’s tempting. There are so many companies offering cut-rate hosting – loaded with astounding post-futuristic techno-gizmo features ! – that it just makes sense to save a few dollars, right?

Google’s Next Big Move

November 2003 might go down in history as the month that Google shook a lot of smug webmasters and search engine optimization (SEO) specialists from the apple tree. But more than likely, it was just a precursor of the BIG shakeup to come.

Foolproof Customer Service Strategies (that only a fool would try!)

Ever notice how customer service varies from store to store? You walk into some stores, and before you can say “Buzz off!” a salesperson asks “May I help you?”

Understanding Search Engines Part Two: Five tips to improve your chances with Google et al.

“Dear David: I just created a website on baby toy safety. What should I do to make sure gazillions of people find me through the search engines?”