About David Harry

David Harry is the President of Reliable SEO and has been building and marketing websites since 1998. He can be found writing about search and internet marketing on the Fire Horse Trail and is the author of the SEO Handbook series.

Future Proof Your SEO

When you’re working on your optimization programs, are you thinking ahead? Do you watch industry trends to see what may be on the horizon? If not, then it’s time you did. Business planning is all about not only today, but tomorrow as well. Search engine optimization programs are no different – they need to be future-proofed.

Putting Behavioural Metrics In Perspective

So here’s the question; are behavioural metrics being used in modern search? You do remember them right? Those warm and fuzzy little signals such as bounce rates that there all the rage in late 2008 in the search engine optimization world? Sure you do… but let’s take one last look.