About David Coyne

David Coyne is a copywriter and marketing consultant who specializes in B2B. Get his FREE report "Multiple Ways To Make Your Advertising More Responsive" and other marketing bonuses at his site http://www.dc-infobiz.com
Prevent Prospects From Wasting Your Marketing Dollars

To deal with sales-resistant prospects, many B2B companies use white papers as part of their marketing mix. Generally, this type of report — which ranges from 5, 10, 15 pages or more — provides a case study of how your product or service solved a customer’s problem.

10 Ways To Improve Your Print Ads

1) Include a coupon in your large ads. This can increase response from 25 to 100 percent. Your coupon could offer the prospect your brochure or catalog.